Job Description
We’re searching for a creative and strategic leader to drive ILIA’s global communications and VIP strategy. This role demands a forward-thinking mindset, a deep understanding of industry trends, and a passion for relationship-building within the ever-evolving social landscape. You will oversee all PR and celebrity agencies worldwide, collaborating closely with multiple departments, including Influencer, Social, Digital, Creative, Education, Brand, and Retail Marketing. This role is “part art and part science,” requiring a balance of innovative communication strategies and strong analytical skills.
This role is
hybrid and open to candidates based in
Los Angeles, CA or
New York, NY.
Responsibilities
- Strategic Leadership: Own and develop a dynamic global communications strategy for ILIA, focusing on both press and VIP engagement.
- Agency Oversight: Lead and manage six global PR agencies and one VIP agency, ensuring alignment with ILIA’s strategic vision.
- Editorial Excellence: Secure strategic product placements, feature stories, and event coverage in top-tier national and regional publications to enhance brand visibility.
- Product Launch Strategy: Collaborate with Social, Brand, Digital, and Retail Marketing teams to build comprehensive PR and VIP strategies for all new product launches and core offerings.
- Contract Management: Oversee all VIP and makeup artist contracts, negotiations, and payments to ensure seamless partnerships.
- Performance Partner Program: Drive the growth of the performance partner program in conjunction with the VP of Digital.
- Continuous Engagement: Maintain ongoing talent and influencer activations, ensuring that core business remains top of mind throughout the year.
- Budget Management: Own and manage the PR and VIP budget, conducting monthly recaps to ensure financial health.
- Gifting Strategy: Map out gifting strategies tailored to each market, in collaboration with the Influencer team and agencies, taking market maturity and goals into account.
- Press & VIP Event Oversight: Oversee all press and VIP events, partnering with agencies and internal teams to deliver memorable experiences.
- Reporting and Analysis: Manage monthly and quarterly reporting in collaboration with agencies, tracking performance against KPIs and identifying trends and opportunities.
- Brand Partnerships: Support key brand partnerships from a PR perspective, working closely with Social and Influencer teams.
- Engagement Innovation: Ideate fresh and compelling ways to engage ILIA’s editorial community, ensuring our brand remains top of mind.
- Competitive Monitoring: Monitor competitive editorial and VIP activity to identify emerging trends and opportunities for ILIA.
Job requirements
- 7+ years of experience in public relations, with a strong focus on the beauty or consumer goods sectors.
- Proven ability to develop and execute successful PR campaigns that enhance brand reputation.
- Strong relationships with media, influencers, and key industry players.
- Excellent written and verbal communication skills, with a talent for storytelling.
- Strong analytical skills, with the ability to interpret data and track performance.
- Passion for beauty and a deep understanding of market dynamics.
What We Would Like To Offer...
- Salary: $140,000-160,000*
- Bonus Opportunity
- Health Benefits - 100% employer-paid medical, dental & vision coverage
- Flex Time Off - No cap on personal time off and paid company holidays
- Seasonal Flex Days - Flexible scheduling to enjoy extra time under the sun during the Spring & Summer season
- Parental Leave - Up to 18 weeks paid parental leave
- 401(k) - Save for your future with a 401(k) with a company match
- Flexibility & Wellness Stipends - Monthly stipends to support remote work & self-care
- Hybrid Work Model - Find your flow, working from home or from one of our offices
- ILIA Products - Quarterly stipend to replenish your favorite products and try new ones
- This is the anticipated salary range for this position. The actual salary offered will carefully consider a few factors including your skills, qualifications, experience, and location.
About ILIA
ILIA makes clean skin-centric beauty. We see skincare and makeup as one and believe that skin should look like skin. With transparency as our guide and color as our vehicle, we challenge the conventions of clean beauty to create something radically new, through safe, groundbreaking formulas that protect + revive the skin. Headquartered in Laguna Beach, California, ILIA brings together a strong group of innovative thinkers, rule-breakers and creative problem solvers. We pave the way forward as the leading clean makeup brand in what is being called the Clean Beauty Revolution. Fast paced growth provides constant learning, collaborative teamwork, and the desire to be the best at what you do. We celebrate taking risks and doing what hasn’t been done before
