Marketing Campaign Manager - 12 Months Contractor – Hybrid | Cary, NC
Nice to meet you!
We’re the leader in analytics. Through our software and services, we inspire customers around the world to transform data into intelligence – and questions into answers.
We’re also a debt-free multi-billion-dollar organization on our path to IPO-readiness. If you’re looking for a dynamic, fulfilling opportunity, you’ll find it here.
About the job
SAS Americas Marketing is seeking a seasoned B2B marketer with a passion for building and activating global multi-channel marketing campaigns that are innovative and differentiating in the market. This individual will be comfortable collaborating with a cross-functional, integrated marketing team and adept at leveraging analytical curiosity to understand the customer, the metrics and how to optimize for the best results.
This individual will build and execute marketing campaigns that appeal to Heads of Business and IT. The focus will be SAS Viya, our cloud-based platform that enables organizations to manage, model and deploy data and AI solutions with speed, scalability and trust.
If you are a modern, technology-first marketer who is highly effective at collaborating with global cross-functional teams, communicating at all levels of the organization, and acting as a trusted advisor to leadership, then this is the role for you!
You will:
- Create a multi-channel, go-to-market strategy that’s mapped to the strategic business goals and is part of a full customer journey program
- Work collaboratively with global demand marketing counterparts and other key stakeholders to build integrated campaigns
- Drive the strategy, develop the plan, and execute marketing campaigns that improve reputation and build demand for SAS Viya
- Design campaigns with the customer at the center, with relevant offers at each stage of the customer journey. Offers can extend to many channels, including web, social, webinars, live events and email.
- Communicate the marketing strategy and campaign details to sales and marketing leadership, and other key stakeholders across the organization
- Analyze metrics and communicate results, including traffic and conversion statistics, lead generation, pipeline impact and return on investment
- Work as a key liaison to multiple organizations across SAS, including product marketing, content marketing, digital marketing, marketing sciences, communications, creative and more.
Required Qualifications
- At least 5 years of experience in demand generating marketing or related function in the technology or other business-to-business industry.
- Bachelor's Degree, preferably in Business, Marketing, Computer Science, or related discipline.
- Equivalent combination of education, training and experience may be considered in place of the above qualifications.
- Excellent interpersonal and “soft” skills with demonstrated ability to build strategic working relationships at all levels of the organization.
- Excellent written, verbal, and visual communication skills, with the ability to effectively communicate with a wide variety of audiences.
- Ability to convey in-depth knowledge of marketing metrics, including revenue, pipeline, and leads and be able to tell a story through the metrics.
- Demonstrated project management and meeting facilitation skills.
- You’re curious, passionate, authentic and accountable. These are our values and influence everything we do.
Preferred Qualifications
- Demonstrated understanding of B2B technology concepts and target personas of analytics, data, AI and cloud.
- Experience working with a multi-national or global organization, collaborating across different cultures, time zones and geographies.
- Experience working with Account-Based Marketing (ABM) or approaches geared to a segmented account list.
- Demonstrated understanding of marketing communication concepts/functions and software such as the Microsoft Suite of products, plus marketing tools including sales force automation, marketing automation, and social media tools.
- Ability to travel up to 10% of the time.
Additional Information:
To qualify, applicants must be legally authorized to work in the United States, and should not require, now or in the future, sponsorship for employment visa status. SAS is an equal opportunity/Affirmative Action employer. All qualified applicants are considered for employment without regard to race, color, religion, gender, sexual orientation, gender identity, age, national origin, disability status, protected veteran status or any other characteristic protected by law. Read more: Know Your Rights. Also view the Pay Transparency notice.
Resumes may be considered in the order they are received. SAS employees performing certain job functions may require access to technology or software subject to export or import regulations. To comply with these regulations, SAS may obtain nationality or citizenship information from applicants for employment. SAS collects this information solely for trade law compliance purposes and does not use it to discriminate unfairly in the hiring process.
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