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Director, Marketing & Communications
(Working Title: Director, Enrollment Management Marketing and Communications)
Admissions
Georgia State University is seeking a dynamic and strategic communications professional to fill the role of Director of Enrollment Management Marketing and Communications. This position will provide leadership in communication to our new and continuing student populations. The successful candidate will play a crucial role in advancing the institution’s goals related to admissions and student success by developing and implementing comprehensive communication strategies that engage, inform, and support students throughout their academic journey and through the admissions funnel using Salesforce Marketing Cloud and Slate CRM.
WHAT MAKES THE Admissions Department A GREAT PLACE?
- A flexible work environment
- Generous benefits, including health, dental, vision, tuition assistance, retirement, etc.
- A knowledge-sharing organization that works collaboratively with a variety of partners.
- Professional development opportunity and mentorship
- A rapidly growing center within an academic setting
HERE IS WHAT YOU WILL DO
· Provide strategic direction and oversight for all marketing plans, including the planning and implementation of strategic marketing communications using GSU’s CRM systems—Slate and Salesforce Marketing Cloud. This responsibility involves collaboration with the Sr. Associate Vice President for Admissions and Communications and the Director of Undergraduate Admissions. It relies on audience segmentation and message strategy development for new and continuing students. The Director will oversee the use of Salesforce Marketing Cloud and Slate CRM to increase and convert contacts through the admissions funnel, including e-communications, and generate data-driven models that inform enrollment management goals.
· Work closely with Public Relations and Marketing Communications to ensure consistency in messaging to prospective students across web/online, email, social media, and print formats. Collaborate with enrollment and student success offices to assist in the communications plans within the CRM system. Additionally, develop outcomes and profile pieces for furthering recruitment goals, and work with PRMC for media planning and buying, including the production and placement of media advertising and evaluation of the effectiveness of each campaign via analytics.
· Engage and support continuing students at Georgia State University, utilizing a combination of process-driven messaging, brand perception, and collecting important information about their experience. The strategy aims to foster a sense of belonging, provide relevant information, and gather valuable feedback to enhance the student experience.
· Identify and engage domestic and international pools of student prospects and admitted students using the Slate CRM system to convert students through the admissions funnel. Collaborate with the Director for Undergraduate Admissions to develop and implement communication plans for new student recruitment.
· Provide leadership around training and implementation of marketing tools (Main Stay, Slate, and Salesforce Marketing Cloud). Work with existing GSU units including, but not limited to, Financial Aid, International Student Scholar Services, Study Abroad, Housing and New Student Orientation, and Public Relations and Marketing Communications to ensure coordination of recruitment and to facilitate the enrollment process for new and continuing students.
· Supervise marketing staff and coordinating human resources activities, including creating/modifying position descriptions, performance appraisals, hiring, staff training, discipline, conflict resolution, and termination of employees, is a critical part of the role. Maintain materials for use in policy and procedure manuals and training documents, and have knowledge of campus human resources policies, procedures, and employment development opportunities.
· Manage all vendor relationships aimed at driving student recruitment and enrollment.
Essential Skills & Abilities:
- Ability to demonstrate excellent, effective written and verbal communication and interpersonal skills.
- Proven experience in strategic communications, marketing, and enrollment management.
- Extensive experience developing comprehensive communication flows.
- Proficiency in using CRM systems, specifically Salesforce Marketing Cloud and Slate.
- Ability to develop strong working relationships with various constituencies.
- Firm understanding of web technologies and analytics, including social networking, social media tools, and current communication trends (including video and mobile).
- Data-driven mindset with the ability to generate and interpret analytics.
Disclaimer: This job requisition provides a high-level job definition. It is not intended to provide a comprehensive or exclusive list of job duties. As such, job duties and/or responsibilities within the context of this job requisition may change at the discretion the employee’s direct supervisor.
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Minimum Hiring Qualifications:
Bachelor's degree and three years of supervisory/management experience; or a combination of education and related experience.
: Enrollment Management
Department: Admissions
: Atlanta Campus
Shift: M-F 8:30am-5:15pm
Salary : $110,000
Pay Grade: 4-2
FLSA Status: Exempt
Job Type: Full Time (Benefits Eligible)
: 10/03/24, 3:47:54 PM
: 11/15/24, 4:59:00 AM
Special Instructions:
To be fully considered for this position all candidates must submit the following at the time of submission:
A complete and accurate GSU application, Resume, Cover Letter (Recommended) ,Final candidates must provide three professional references.
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Georgia State University Values: COMMUNITY: Fostering a distinctive shared identity and common purpose across our multi-campus university, INCLUSION AND DIVERSITY: Respecting the dignity and value of all people and perspectives through honorable conduct based on engagement, fairness, access, equity, and civility, TRANSFORMATION: Intentionally pursuing knowledge, practice, and scholarly rigor to inspire lifelong learning, and to make our community and the world a better place. INTEGRITY: Adhering to our values, mission, and the truth through respectful cooperation and effective stewardship of resources, EXCELLENCE: Achieving the highest standards and distinction in teaching, research, and service, STRATEGIC INNOVATION: Embracing invention and creativity in the pursuit of meaningful discovery using our collective talents. USG Core Value Statement: The University System of Georgia is comprised of our 26 institutions of higher education and learning, as well the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653.
Equal Employment Opportunity: Georgia State prohibits discrimination, including discriminatory harassment, on the basis of race, ethnicity, ancestry, color, religion, sex (including pregnancy),, sexual orientation, gender identity, gender expression, national origin, age, disability, genetics, or veteran status in its programs, activities, employment, and admissions., This prohibition applies to faculty, staff, students, and all other members of the Georgia State community, including affiliates, invitees, and guests.Further, Georgia State prohibits citizenship status, immigration status, and national origin discrimination in hiring, firing, and recruitment, except where such restrictions are required in order to comply with law,, regulation, executive order, or Attorney General directive, or where they are required by Federal, State, or local government contract. Background Check: Successful candidate must be able to pass a comprehensive criminal background investigation and other background searches as applicable to the job such as credit check and Motor Vehicle Record. Clery Disclosure of Campus Security Policy and Campus Crime: Georgia State University is committed to its students' and employees' safety and security.It complies with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act) to provide information on certain crimes on campus. This position may be designated as a Campus Security Authority, ensuring that reported crimes are routed to the appropriate University office.
Please note, Georgia State University’s career board updates daily and requisitions are subject to be removed without prior notice or before the posting expires.
Georgia State University is an Equal Opportunity Employer and does not discriminate against applicants due to race, ethnicity, gender, veteran status, or on the basis of disability or any other federal, state or local protected class.
