Position: Brand Marketing Manager Group: Corporate Full-time: Exempt
Report to: President Location: Remote Travel: Up to 25%
Availability: Requires some evening & weekend availability
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Who We Are
Founded in 1982 as Wings N' Things, the Sacco family pioneered Buffalo Wings on the West Coast. Our award-winning menu features freshly made traditional wings, tenderloin strips, pizza sticks, fries, salads, and our signature house-made breadsticks, sauces, and dips. Now operating as Epic Wings with 34 locations, we are set on national expansion, powered by teams that embody entrepreneurial spirit, a service-minded attitude, and genuine enjoyment in what they do. They are the heart behind our 12 consecutive “Best Wings” awards and the key to our sustained growth. If you’re ready to contribute to a winning team, read on.
Who You Are
You're a seasoned marketing professional, ready to step into a leadership role with significant responsibility. With your high emotional intelligence and expert communication skills, you foster collaboration and innovation within our team and across the company. You are adept at navigating the fast-paced, ever-evolving landscape of the restaurant industry, offering calm and strategic leadership to propel the brand forward.
Your Impact
As our Brand Marketing Manager, you will steer the strategic direction of our marketing efforts, enhancing our brand's presence and ensuring alignment with our growth objectives. You’ll lead the development and execution of high-impact marketing campaigns that resonate with our diverse audience and support our franchisees nationwide.
What You’ll Do
· Lead the development and implementation of global brand strategy to increase brand equity, market share, and customer engagement.
· Oversee integrated marketing campaigns across digital, social media, and traditional platforms, ensuring brand consistency.
· Direct the management of external Graphic Designers, ensuring that creative outputs align with our brand guidelines and campaign objectives.
· Spearhead localized marketing initiatives to bolster franchisee success, providing tools and strategic support to enhance local market penetration.
· Supervise marketing aspects of new store openings in collaboration with franchise owners and operations teams to guarantee market impact and sustained growth.
· Collaborate with cross-functional teams and external agencies to drive cohesive and innovative marketing strategies.
· Uphold and advocate for company policies and brand standards within all marketing outputs.
What You’ll Need
· Bachelor’s degree in Marketing, Business, or a related field; an MBA is preferred.
· 7+ years of experience in marketing leadership, with a significant track record in the QSR or hospitality industry.
· Demonstrated success in developing and overseeing marketing campaigns that meet or surpass objectives.
· Advanced proficiency in digital marketing tools and platforms, with a keen eye for creative design.
· Exceptional analytical abilities to convert insights into strategic actions.
· Strong leadership qualities, with the capability to manage and inspire a team.
· Excellent project management skills, capable of managing multiple priorities effectively.
Why Come Onboard
· Lead and define marketing strategies for a growing brand in the competitive QSR industry.
· Influence and collaborate in a vibrant, inclusive company culture.
· Enjoy a competitive salary and comprehensive benefits package.
Epic Wings is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment regardless of race, color, religion, sex, pregnancy, sexual orientation, gender equality, national origin, age, protected veteran status, or disability status.
