The Company
Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.
Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
Executive Director, Marketing Science
As the
Executive Director, on our
Marketing Science team, you will work with marquee clients and be part of the leadership team aligned with senior client partners. You will lead all media insights and analytics, partnering with category leads in creative development, media strategy and investment. Your team will include highly skilled analytics and data science team members, and you will sit at the intersection of research, analytics, strategy and performance. This position is based in New York.
Qualifications
- 15+ years experience at a media agency, client, marketing analytics firm, or in a quantitative, data-driven field
- 5+ years leading and developing a strong analytics and/or data science team
- 3+ years experience in consumer strategy, insights, or business intelligence
- Strategic mindset, always looking to what's new and next and willing to take appropriate risks to challenge the status quo
- Strong leader who can demonstrate analytic skills, problem solving, and independent decision making
- Ability to clearly explain complex ideas to multiple audiences and respond to questions
- Familiarity with marketing technology (e.g. Data Management Platforms), ad-serving (e.g. Google DCM, Atlas), and web analytics tools (e.g. Google Analytics, Adobe Analytics)
- Knowledge and experience with syndicated research sources/tools (e.g. ComScore, Nielsen, GfK MRI, Simmons, etc.)
- Experience with marketing mix modeling/econometric analysis and/or other branches of market research (custom survey research, advertising testing or tracking, new product research, etc.)
Responsibilities
- Translate data into clear, compelling, and actionable insights by leveraging advanced analytics tactics conducted by central resources
- Develop clear narratives that tie insights to creative strategy
- Drive data led audience development to help clients and business partners alike develop and activate new opportunities across platforms and channels
- Collaborate with marketing partners and strategy teams to understand business and marketing objectives and develop analytics approaches to meet those objectives
- Present to clients, with the support of the functional specialists, the results of analyses and research projects in a clear and insightful narrative, digestible by a lay person
- Foster trust quickly with clients and partner agencies to provide for the collaboration true integration requires
- Lead understanding of consumer and marketplace behaviors, particularly those that most impact business and marketing goals
- With the leaders of the functional specialty teams, keep track of projects being run by the Functional Specialists to ensure they are done on time and to right level of quality
- Evaluate data and research/analytics vendors for client needs or as they approach clients
- Work hand in hand with Marketing Technology partners to develop and test cookieless activation and measurement solutions
- Work with third party research/analytics vendors to design and set up projects for clients
- Work with and manage an off-shore analytics group
Things You're Great At
- Story Telling – get away from “media speak” and tell a simple and straight story
- Forward Thinking – a desire to challenge yourself, strategy teams and our clients to think beyond today’s solutions
- Exhibiting Strong Business Acumen – think in terms of media spend as an investment with an expected return measured via ROI, CLV, etc.
- Curious Creativity – an ability to think and solve problems in non-linear ways, and an ability to craft compelling stories; a natural and persistent inclination to explore, discover, and learn, as well as a fascination with analytics
- Agile Work – the nimbleness to react to market changes and high value opportunities
- Driven Beyond the Basics – the drive to go beyond asking “what?” to ask “why?”; a commitment to digging beneath the surface and interrogating information versus accepting it at face value
- Collaborative – a desire to create a collaborative working environment where the notion of team comes before labels
What Does Success Look Like
- Delivering meaningful application of data and storytelling for the agency and client, as well as informing the media strategy and creative product and driving efficiencies ongoing
- Defining organic and new business opportunities and competitive areas to explore and gain traction in
- Creating tools, data sets and solutions to accelerate performance and keep MarSci on the cutting edge for the agency and clients
- See the things our client(s) can’t see
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Compensation Range
$220,000—$250,000 USD
Hearts & Science is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
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