Description
About Perry Weather
At Perry Weather, we’re trusted by top organizations like the PGA of America, the Dallas Cowboys, Turner Construction, and Major League Baseball to automate weather safety operations and mitigate risk. As one of the fastest-growing technology companies in Texas and a recognized Great Place to Work, we're headquartered in Dallas's vibrant Oak Lawn neighborhood, right at The Centrum on the corner of Oak Lawn and Cedar Springs.
When you join Perry Weather, you're not just taking a job—you’re making a real-world impact. Every day, our software, hardware, and talented team work together to protect thousands of people from weather-related risks while ensuring our customers can continue their operations with minimal disruption. If you’re passionate about making a difference and being part of a dynamic, innovative team, Perry Weather is the place for you.
About The Role
As the Marketing Manager, you'll be the champion of one of our core 4 verticals (education, golf, cities, and construction). This is a builder’s role—perfect for someone who’s ready to roll up their sleeves and carve their own path. You'll establish positioning and messaging for our ideal customers, partner with Content and Demand Gen, and build impactful campaigns that generate pipeline and drive bookings.
If you’re excited about building from scratch, thrive on autonomy, and are hungry for ownership, this is the role for you.
Requirements
What You’ll Own
- Vertical Strategy Development: You’ll be the architect of a laser-focused product marketing plan. You’ll drive customer acquisition and grow Perry Weather’s presence within these high-impact verticals.
- Domain Expertise: From target customers and personas to customer journeys, your deep market knowledge will shape our messaging and product positioning across every channel.
- Customer Research: Get hands-on with customer research to truly understand the personas, jobs-to-be-done, and how Perry Weather simplifies weather safety for all kinds of organizations. Your insights will directly shape product development and help refine our messaging to resonate with those who matter most.
- Messaging and Positioning: Craft messaging that speaks directly to the hearts of customers and prospects in these sectors. You’ll continuously test, refine, and optimize to ensure the entire go-to-market team is consistent, equipped, and always delivering the right message with the right assets.
- Sales Enablement: You’ll arm the sales team with the tools they need to win. From presentations and solution briefs to case studies and competitive analyses, you’ll create high-impact materials that make engaging prospects a breeze.
- Competitive Intelligence: Become the expert on our competition. You’ll provide battle cards, training sessions, and key insights to ensure the sales team can effectively differentiate Perry Weather’s solutions and win deals against key competitors.
- Industry Events: You’ll be the face of Perry Weather at trade shows and industry events. These 3-4 events per year are your chance to gather market insights, build relationships, and showcase Perry Weather’s offerings alongside Sales.
- Go-to-Market (GTM) Strategy: Plan and execute product launches and new feature releases. Partner with the Head of Marketing and Head of Content Marketing to ensure seamless GTM implementation. After launch, you’ll analyze performance and fine-tune for even better results.
- Results and Reporting: You’ll dive deep into the data, analyzing market opportunities, competitive landscapes, and the effectiveness of our product marketing efforts. Your sharp analytical skills will guide your strategic decisions and help us continuously improve our market positioning.
What You'll Need to Excel
- Execution-Oriented: You’re all about action. If you're hoping for a role where you make fancy presentations without rolling up your sleeves, this isn't it. You're focused on results, not just ideas, and you thrive on getting things done.
- Proven Experience: You bring 3-5 years of hands-on product marketing experience in fast-paced, early-stage B2B startups, ideally in marketplace or SaaS environments. You’ve been there, done that, and know how to navigate the challenges of high-growth companies.
- Storytelling: You’re a natural storyteller. You understand that to create campaigns that convert, you need to tell engaging stories. You have a knack for connecting the pain points of our customers and prospects to the solutions Perry Weather offers, drawing them in with a clear, compelling narrative.
- Passion: You live and breathe product marketing. You’re active in online communities, keep up with industry newsletters, and constantly brainstorm with your peers. While you know the best practices, you rely on your own insights and experience to make the right calls.
- Distribution Expertise: You know that even the best campaigns won’t succeed if they don’t reach the right audience. You’ve got a track record of executing distribution strategies that get results, and you’re ready to do it again.
- ROI-Focused: You’re laser-focused on results. Even when measuring some content or campaigns is tough, you take a methodical approach—developing hypotheses, setting clear KPIs, and proving the ROI of your work to ensure your strategies deliver.
Tech Stack
- CMS: WordPress
- CRM: HubSpot
- Marketing Platform: HubSpot
- Comms: Slack
- Project Management: Asana
- Research Tools: Google Analytics, HotJar, SemRush, SparkToro, ZoomInfo
- Other Tools: Adobe CC, Canva, Claude, ChatGPT, Frame.io, TrustPilot, Wistia
We’re always on the lookout for new tools to enhance our stack, streamline processes, and boost team efficiency—and you'll have full autonomy to explore and implement them.
Benefits
- Casual, flexible work environment. Our office is located in the Oak Lawn neighborhood of Dallas, situated on the corner of Oak Lawn and Cedar Springs in. Please note, we are in office M-F.
- Comprehensive benefits. We offer competitive health insurance plans, 401(k), and a suite of voluntary benefits.
- Engaging culture. Monthly all-hands, fun events like Office Olympics and Twisters Watch Party, lunch-and-learns, happy hours, and more.
- Grow with us. We’re growing rapidly, and yet we have a massive amount of work and opportunity ahead.
