United States, Georgia, Atlanta
Marketing & Prod Dev
05-Nov-2024
Ref #: 26753
How you'll help us Keep Climbing (overview & key responsibilities)
The Senior Marketing Manager for US Sponsorships is responsible for leading the strategy, planning and execution of assets within Delta’s US sponsorship portfolio, which consists of nearly 40 sports teams, ambassadors and properties. The role requires close collaboration with both internal and external stakeholders, including cross-functional teams such as Corporate Sales, Charters, Loyalty, Employee Engagement, Community Engagement and others, to align sponsorship initiatives with Delta’s key business objectives.
The Senior Marketing Manager will manage relationships and execute innovative strategies and activations with teams, leagues and other partners, that align with company goals and drive brand awareness. This person will oversee the development of creative assets for sponsorship-related advertising and branded materials related to team and event sponsorships, partnering with our agency to ensure seamless execution from concept to delivery. This includes managing campaign development, overseeing content production and photo shoots, managing day-to-day agency relations and creative approvals. The manager also plays a key role in managing hospitality opportunities across sponsorship properties by ensuring efficient use of Delta’s resources. The Manager will work across Sponsorship properties to ensure budget accuracy, tracking and holistic budget management. They will also be responsible for performance tracking to measure and subsequently maximize the return on objective for each partnership.
The ideal candidate will be a seasoned communicator and comfortable interacting and collaborating with senior level executives. They will be expected to stay current on sports marketing trends and best practices, and continuously evaluate potential new partnerships or opportunities for growth. They will also be proactive, creative and capable of thriving in a fast-paced environment, while also being able to work independently on assigned tasks. The position is based in Atlanta, with frequent travel required (approximately 25%) to support various sponsorship initiatives and maintain excellent relationships with our partners.
Benefits and Perks to Help You Keep Climbing
Benefits
Our culture is rooted in a shared dedication to living our values – Care, Integrity, Resilience and Servant Leadership – every day, in everything we do. At Delta, our people are our success. At the heart of what we offer is our focus on Sharing Success with Delta employees. Exploring a career at Delta gives you a chance to see the world while earning great compensation and benefits to help you keep climbing along the way:
- Competitive salary, industry-leading profit sharing program, and performance incentives
- 401(k) with generous company contributions up to 9%
- New hires are eligible for up to 2-weeks of vacation. This is earned for use in the following vacation year (April 1 – March 31)
- In addition to vacation, new hires are eligible for up to 56 hours of paid personal time within a 12-month period
- 10 paid holidays per calendar year
- Birthing parents are eligible for 12-weeks of paid maternity/parental leave
- Non-birthing parents are eligible for 2-weeks of paid parental leave
- Comprehensive health benefits including medical, dental, vision, short/long term disability and life insurance benefits
- Family care assistance through fertility support, surrogacy and adoption assistance, lactation support, subsidized back-up care, and programs that help with loved ones in all stages
- Holistic Wellbeing programs to support physical, emotional, social, and financial health, including access to an employee assistance program offering support for you and anyone in your household, free financial coaching, and extensive resources supporting mental health
- Domestic and International space-available flight privileges for employees and eligible family members
- Career development programs to achieve your long-term career goals
- World-wide partnerships to engage in community service and innovative goals created to focus on sustainability and reducing our carbon footprint
- Business Resource Groups created to connect employees with common interests to promote inclusion, provide perspective and help implement strategies
- Recognition rewards and awards through the platform Unstoppable Together
- Access to over 500 discounts, specialty savings and voluntary benefits through Deltaperks such as car and hotel rentals and auto, home, and pet insurance, legal services, and childcare
What You Need To Succeed (minimum Qualifications)
- Bachelor's degree in marketing, business, sports management, advertising, or a related field
- 6+ years of experience in sports, marketing, sponsorship, event or project management
- Strong negotiation and contract management skills
- Experience working with external agency partners
- Strong leadership, communication, and relationship-building skills
- Experience presenting to senior leadership
- Proven decision-making competencies that include attention to detail and follow up
- Ability to lead complex initiatives and projects in an extremely fast-paced environment. Sometimes under tight deadlines.
- Strong budget management experience
- Ability to work and travel to relevant events, which happen weekdays, weekends, evening and holidays.
- Consistently prioritizes safety and security of self, others, and personal data.
- Embraces diverse people, thinking, and styles.
- Is at least 18 years of age and has authorization to work in the United States.
What Will Give You a Competitive Edge (preferred Qualifications)
- Additional sports marketing and sponsorship experience
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