Position Summary
We are seeking an experienced, results-driven Marketing Manager to join our Herndon, VA office. In this role, you will drive demand generation and manage end-to-end campaign execution, collaborating closely with global and regional marketing leaders, sales, and external partners to elevate our brand and customer success.
Key Responsibilities:
- Partner with the Heads of Marketing to plan and execute global and regional marketing initiatives, with a key focus on demand generation.
- Create and manage campaigns, including Pardot and Salesforce campaign management, email marketing, social media, sales enablement, and lead nurturing programs.
- Plan and coordinate strategic events, from large user conferences to high-touch experiences (e.g., roundtables, networking events) that align with business goals.
- Collaborate with the sales and content teams to develop customer success stories that enhance brand messaging.
- Build strong, collaborative relationships with the sales team and actively participate in regular sales meetings.
- Work with Marketing Operations to track and report campaign performance, focusing on KPIs and ROI.
- Liaise with external agencies and the internal marketing studio to produce campaign assets.
- Collaborate with the global marketing team to ensure local market needs are considered in global initiatives.
Required Skills and Qualifications:
- Experience: 7+ years of B2B marketing experience, with a strong foundation in campaign management and demand generation.
- Education: Bachelor’s degree in Business, Marketing, or a related field.
- Technical Proficiency: Skilled in digital marketing platforms, including Pardot and Salesforce; proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, SharePoint).
- Project Management: Highly organized with a proven ability to manage multiple projects and deadlines effectively.
- Collaboration & Communication: Strong communicator with proactive cross-functional collaboration skills.
- Adaptability: Comfortable with flexible hours and willing to travel regionally and occasionally globally, as needed.
