Cyderes (Cyber Defense and Response) is a pure-play, full life-cycle cybersecurity services provider with award-winning managed security services, identity and access management, and professional services designed to manage the cybersecurity risks of enterprise clients. We specialize in multi-technology, complex environments with the in speed and agility needed to tackle the most advanced cyber threats. We leverage our global scale and decades of experience to accelerate our clients’ cyber outcomes through a full lifecycle of cybersecurity services. We are a global company with operating centers in the United States, Canada, the United Kingdom, and India.
Cyderes is seeking a Chief Marketing Officer to help further accelerate growth and strengthen the company’s brand awareness and market position to become the category leader in managed security services. The Chief Marketing Officer will spearhead the development and execution of all marketing initiatives, encompassing demand generation, go-to-market strategy, brand positioning, product marketing and customer marketing.
Responsibilities
- Reporting to the CEO, the CMO will:
- Lead all aspects of Cyderes’ marketing, including demand generation (online and offline), brand, creative, product marketing, content marketing, communications/PR, events insights and analytics
- Build a best-in-class marketing organization. Identify and recruit top talent.
- Create a marketing narrative that develops a following, raises awareness and visibility for global enterprise customers, and helps tell our story to the world. Inform the market of Cyderes’ value proposition and broad business application. Lead the continued development and consistency of Cyderes’ branding, advertising, and engagement across all platforms. Nourish relationships with enterprise customers, as well as industry analysts
- Connect the brand, messaging, and product market positioning to demand generation and sales enablement efforts. Instrument the process and choose the preferred channels. Implement a consistent and metric-driven process with sales to nurture leads to closed deals and drive predictable revenue
- Instill discipline and rigor into the go-to-market strategy and product launch methodology for category creation and expansion. Maximize new product revenue lift across all markets and channels. Provide feedback to the development organization regarding validation of customer needs, feature and product requirements
Qualifications
- 10+ years of executive and global marketing leadership, providing strategic input to marketing and business strategy
- Experience in B2B enterprise, high-growth, managed services or tech enabled services companies. Experience in security managed services and PE-backed companies preferred.
- Track record of leading and developing high performance marketing teams with ownership of all facets, including demand generation (online and offline), brand, creative, product marketing, content marketing, communications/PR, events insights and analytics
- Expertise in building and running highly successful, metrics-driven digital campaigns. Deep understanding of a highly predictable demand generation machine – conversion rates, attribution, investment models
- Demonstrated success building brand awareness across key influencers including analysts, thought leaders, industry experts and press
- Highly motivational and capable of communicating clearly, logically and with a high level of conviction at the executive level.
- Experience working with international teams and geographically distributed companies
- Enthusiastic and creative leader with the ability to inspire others
Personal Characteristics
- Intellectually curious and able to think deeply and qualitatively about business problems, breaking down issues and presenting solutions
- Low ego, willing to be hands-on when necessary; builds and encourages respect across the organization; seeks input from others to inform their decisions and solutions
- Collaborative with a track record of building strong internal and external relationships
- Entrepreneurial with a high level of energy and unrelenting drive to succeed and win
- Ability to thrive in a fast-paced, dynamic environment
- Analytical and metrics-driven, regular leveraging data to support business decisions
Cyderes i
s an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to race, religion, color, sex, age, disability, sexual orientation, genetic information, national origin, or veteran status.
Note: This job posting is intended for direct applicants only. We request that outside recruiters do not contact us regarding this position.
