We are seeking a proactive and detail-oriented Marketing Assistant to support our marketing and business development efforts by assisting with high-quality proposal creation and executing effective marketing strategies. This role involves collaboration with division heads, the CEO, and the COO, who lead business development activities, to create compelling proposals and marketing materials aligned with client needs and industry standards.
Key Responsibilities:
Proposal Development:
Collaborate with division heads, the CEO, and COO to develop high-quality proposals, bids, and other documents in response to client requests and opportunities.
Conduct initial reviews of proposal requirements, developing proposal outlines, timelines, and assignments to ensure a streamlined process.
Proposal Management:
Act as the primary point of contact for proposal-related inquiries and requests, ensuring timely responses and efficient resource coordination.
Maintain a comprehensive database of proposal documents, templates, and resources for easy access and reference.
Track proposal progress, manage deadlines, and communicate updates to stakeholders, ensuring timely completion and submission.
Content Creation:
Write and edit proposal content, including executive summaries, project descriptions, technical specifications, and pricing details, ensuring accuracy and alignment with client needs.
Tailor proposal content to highlight our unique value proposition and differentiate us from competitors.
Quality Assurance:
Conduct thorough reviews of proposal documents to ensure compliance with client requirements, internal guidelines, and industry standards.
Coordinate reviews and approvals from key stakeholders, incorporating feedback to enhance proposal quality and effectiveness.
Knowledge Management:
Maintain a centralized repository of proposal-related content, including case studies, success stories, client testimonials, and best practices.
Continuously update and refine proposal content based on feedback, lessons learned, and emerging trends in the industry.
Process Improvement:
Identify opportunities to streamline and improve the proposal development process, implementing best practices, templates, and tools to enhance efficiency and effectiveness.
Proactively seek feedback from stakeholders to identify areas for improvement, driving continuous enhancement of proposal quality and competitiveness.
Marketing Strategy Execution:
Support the marketing team in executing integrated campaigns across various channels (digital, print, social media) to generate leads and enhance brand visibility.
Manage and analyze customer data using CRM systems, interpreting marketing metrics to identify trends and measure performance against objectives.
Event Coordination:
Assist in organizing industry events, webinars, and conferences, from planning to post-event follow-up, ensuring a seamless experience for participants and stakeholders.
Preferred Qualifications and Skills:
Education: Bachelor’s degree in Marketing, Communications, or a related field.
Experience: Minimum of three years in a marketing role, preferably within the AEC or related industry.
Technical Skills: Proficiency in Microsoft Office Suite, CRM software (e.g., Vantagepoint, Salesforce), and familiarity with Adobe Creative Suite.
Analytics: Experience with analytics platforms like Google Analytics to extract insights from data.
Communication: Exceptional writing and verbal skills, with the ability to create clear, persuasive, and concise materials.
Project Management: Ability to handle multiple projects simultaneously with meticulous attention to detail.
