Associate Director, Marketing - Biologics

SUN PHARMA • Princeton, NJ, US • 1w ago

Associate Director, Biologics Marketing

Overview

The role of Associate Director for Biologics Marketing requires a highly motivated and resourceful individual who has solid marketing acumen and leadership behaviors necessary to deliver brand strategic imperatives. Demonstrated success in health care professional (HCP) and patient marketing within dermatology/immunology/rheumatology as well as Biologics is REQUIRED.

The Associate Director of Marketing is a team leader recognized for their ability to influence matrix team members and manage multiple agencies for the successful development and execution of both HCP and patient promotion plans. Experience with budget management, samples management, forecasting, quarterly business reviews, and life cycle management are expected. Effective cross-matrix team collaboration with Sales, Medical Affairs, Market Access and the Insights and Analytic teams are a requirement. Highly talented, professional individuals who do not take themselves too seriously, integrate well within teams, and have a sense of humor are preferred.

Responsibilities

Lead annual brand and budget plan
Support annual forecast process and monthly performance updates
Lead annual manufacturing forecast process for product and track monthly performance against forecast
Support evolution of the brand strategy and life cycle management opportunities to continue to build the relevance of the brand by addressing unmet needs in identified diseases
Update message platform across customers as new data become available and ensure consistency of brand story across customers
Create and execute personal and non-personal promotion consistent with brand strategic imperatives and brand story
Partner with Digital Center of Excellence to develop as well as ensure all brand digital strategies are optimized
Lead, manage and integrate agencies into the marketing team to ensure project work is consistent with brand strategy and differentiated
Collaboratively lead review of promotion with Medical, Legal, and Regulatory Review team to arrive at compliant, effective promotion
Partner with business analytics in the development of primary research, assessment of secondary research and competitive analyses; translate research and data into actionable insights
Align with business partners and agencies on measurement plans to understand ROI and performance against KPIs
Work closely with Professional Relations in developing and maintaining KOL relationships
Represent Sun and brand with patient and professional societies and advocacy organizations

Required Qualifications

Bachelor’s degree required, MBA a plus
5-7 years of pharmaceutical and or life sciences marketing experience; additional pharmaceutical experience in sales, medical affairs, and market access a plus
Experience with marketing and/or selling biologics within at least two of the following disease areas is REQUIRED: dermatology, immunology, rheumatology
Brand marketing experience with HCPs and patients in the US
Experience in developing product strategy and tactical plans aligned to brand vision, positioning and messaging
Experience with digital, media marketing, CRM and other programs to build high “engage and act” customer journeys
Launch experience desirable
Recognized ability to influence matrix team members to deliver brand objectives
Effective management of multiple agencies for both HCP and patient promotion plans
Experience managing brand overall budget and agency specific budgets
Demonstrated ability to manage multiple projects simultaneously, set priorities and meet deadlines
Exceptional oral and written communication skills. Well versed in Microsoft Office applications (PowerPoint, Excel etc..); Adobe Analytics and Veeva desirable

Personal Skills/Attributes:

Transparent, ethical, honest, and collaborative team player
Positive attitude and the ability to work effectively in a dynamic environment without losing focus on business goals
Strong and dependable leader who acts with humility and builds trust with management and across all stakeholders and cross functional groups including medical affairs, customer engagement, market access, sales, sales training, finance, legal, regulatory and compliance teams
Resourceful with an ability to manage multiple responsibilities according to brand plan and timeline deliverables
Leadership mindset that seeks out opportunities to proactively ‘own the business’
Passion for value creation and building breakthrough brands with strategies and tactics that uniquely deliver on our customer’s needs
Ability to be decisive based on strong analytical, project management, technical, and fiscal management skills