Director, International Marketing

Anastasia Beverly Hills • Full-time • Remote (Beverly Hills, CA, US) • $140k - $160k / year • 4d ago

The Director, International Marketing plays a pivotal role in ABH's brand growth internationally. This experienced leader will elevate our brand's go-to-market strategy and programs in a diverse, fast-paced environment. The ideal candidate will have a proven track record of success in developing and overseeing international marketing initiatives that drive business growth and increase brand awareness across retail marketing, campaigns, PR, influencer marketing, in-store activations, media buys, and agency collaboration.

Responsibilities:

International Marketing Management

Drive newness and core support with international partners and global teams to boost sales and brand awareness; develop and maintain an international marketing calendar for all activations
Recommend and set international pricing structures for new product innovations based on positioning and competitive landscape
Lead international team in creating comprehensive, market-specific annual marketing strategies, considering cultural differences, consumer behaviors, trends, and competitive landscapes
Lead briefing and planning processes for retailer events, campaigns, and secondary in-store touchpoints
Partner with Global Brand Marketing team to optimize all global marketing materials for international accounts and address localized needs
Oversee brand image development in international markets, ensuring consistency while accommodating cultural nuances; recommend and set international pricing for new products
Lead briefing and planning for retailer events and campaigns; partner with Global Brand Marketing to optimize materials for international accounts
Conduct market research to identify opportunities and challenges; analyze trends, competitor strategies, and regulatory environments to inform decision-making
Collaborate across departments to execute new launches and evergreen campaigns; complete product & brand registrations for retailers
Source, review, and execute international review programs; lead organization of in-person and virtual events with retail partners
Analyze market trends, competitor strategies, and regulatory environments to inform decision-making

PR & Influencer Marketing

Partner with Global Marketing team to communicate and execute strategies with regional markets, supporting all brand and product launches
Serve as lead Brand Marketing point of contact for all regional marketing teams, proactively sharing strategies, project plans, toolkits, and assets
Demonstrate a strong understanding of luxury consumer behavior and market dynamics, translating insights into actionable Marketing plans
Lead collaboration with regional marketing teams to guide local plan development including brand activations, creative briefs, talent/influencer selection, and asset requirements
Manage overall project plans, working closely with Global Marketing team to ensure regional deadlines are met and work aligns with global strategy
Work closely with Global Marketing and Creative departments on international Visual and Copy Request submissions, gaining approvals and trafficking assets to regional teams
Liaise with other departments to facilitate international marketing related projects
Lead weekly status calls with regional marketing teams, managing meeting preparation, agendas, action notes, and keeping plans on track

People Management

Foster a culture of innovation and continuous improvement within the marketing team.
Create budgets and allocate resources to ensure that marketing initiatives are effectively executed.
Management of the marketing teams in Europe, Southeast Asia, Oceania the UK, and China

Requirements

Minimum of 8 years' experience in digital marketing, partnership marketing, and/or brand marketing within a brand or agency setting
Deep understanding of the global beauty scene, especially in makeup, with a demonstrated history of propelling category growth
Skill in converting founders' vision into insights and actionable plans; foresight to predict challenges and agility to adapt swiftly
Profound insights into retail marketing, social media, influencer, and wider media landscapes
Demonstrable experience with retail and in-store marketing techniques
Record of effective collaboration with international teams
Expertise in analyzing complex issues and formulating relevant, actionable plans, programs, and recommendations
Excellent verbal and written skills with ability to craft compelling messages across customer touchpoints
Proven ability to lead, foster cross-functional team dynamics, and build robust relationships with key stakeholders
Aptitude for integrating data-informed insights into strategic planning and maximizing ROI through data analysis
Proficiency in thriving in fast-paced, deadline-driven environments, and ambiguous situations
Strong problem-solving skills complemented by exceptional research abilities
Outstanding organizational and time management skills
Advanced proficiency in MS Office tools, including Excel, Word, and PowerPoint
Fluency in English; proficiency in additional languages is advantageous

Anastasia Beverly Hills offers a competitive compensation package with full benefits and a 401(K) plan with matching contributions from the company. The starting base salary range for this position in the selected city is $140,000.00 - $160,000.00 yearly. Compensation may vary outside of this range depending on several factors, including a candidate’s qualifications, skills, competencies, experience, and geographical location. Base pay is one part of the total compensation package that is provided to compensate and recognize employees for their work. This role is bonus eligible.