Job Overview
We are inviting applications for the position of Vice President of Marketing at our rapidly expanding eHealth technology and services organization, which is at the forefront of revolutionizing healthcare. Our cutting-edge population health management platform is engineered to bridge care gaps, mitigate risks, and enhance the quality of care and life for patients. In this strategic role, you will lead our marketing initiatives to propel the company to its next phase of growth.
Key Responsibilities
- Provide visionary leadership by formulating and executing innovative marketing strategies, while setting a benchmark for the marketing team.
- Oversee a comprehensive range of marketing functions, including branding, digital and traditional marketing, event management, public relations, and community outreach initiatives.
- Mentor and motivate the marketing and communications team, guiding them to craft powerful messaging that resonates with our target demographics.
- Develop and manage the overarching marketing vision and strategies, achieving measurable outcomes in brand recognition and customer acquisition.
- Distinguish our brand through the execution of an advanced marketing plan that exceeds competitive benchmarks while safeguarding brand integrity.
- Construct compelling value propositions that bolster our competitive edge in the marketplace.
- Collaborate closely with the Executive team to define and communicate the marketing strategy, ensuring coherence with long-term corporate objectives.
- Partner with Product and Sales teams to develop messaging that aligns with market trends and consumer necessities, ensuring our superiority in the industry.
- Establish and monitor key performance indicators (KPIs) for marketing effectiveness, leveraging automation and reporting tools.
- Foster a robust network of marketing partnerships to enhance execution capabilities and broaden outreach.
- Strengthen employee engagement strategies to boost internal brand awareness and leverage relationships across internal and external stakeholders.
- Execute thorough assessments of marketing return on investment (ROI) to devise cost-effective strategies.
- Implement innovative, multi-channel customer growth strategies in collaboration with Product, Sales, and Operations teams.
- Formulate strategies aimed at improving brand loyalty and customer retention, showcasing achievements through impactful case studies.
Required Skills
- Minimum of 3 years in a management role within marketing health services and/or eHealth solutions, demonstrating a strong customer-centric approach.
- Proven leadership capabilities in building effective teams, managing conflict, and making strategic decisions in a target-driven environment.
- Over 5 years of successful marketing management experience, with progressive responsibilities managing brand strategy and creative outcomes.
- Proficient in CRM and SEO tools (e.g., Google Analytics, HubSpot, Salesforce) and digital marketing platforms.
- Strong analytical skills with a profound understanding of big data analysis.
- Excellent organizational, presentation, and interpersonal communication skills, capable of engaging effectively across various departments.
- Experience in orchestrating and executing multi-channel marketing campaigns.
- Willingness to travel for conferences and educational programs as required.
Qualifications
- Bachelor's Degree in Marketing, Communications, or a related discipline; a Master's degree is an advantageous addition.
This role offers a remarkable opportunity to join a distinguished organization dedicated to transforming healthcare, while fostering professional growth and networking within a collaborative environment.
Employment Type: Full-Time
