Marketing Specialist
Location: Aventura, FL (Current Hybrid: In-Office required: Monday - Thursday, Remote on Friday)
Compensation: $59,000 with 5% bonus potential
About Balfour & Co.
Balfour & Co. is one of the world’s leading Collegiate and High School commencement services companies, offering innovative, personalized products like class jewelry, yearbooks, regalia, school uniforms and photography. With brands such as Balfour®, GradImages®, ArtCarved®, and more, we’ve been helping students celebrate life’s most meaningful moments since 1913.
Why Join Us?
This role offers a dynamic opportunity to contribute to our class jewelry marketing initiatives, collaborating with a passionate team to create memorable experiences for students and alumni.
position Summary: The Marketing Specialist will manage college marketing requests for our class jewelry business. This in-office role in Aventura, FL will support our sales and creative teams by coordinating project requests, managing assets, and executing email and direct mail campaigns.
Project Management of Marketing Requests:
- Serve as the main point of contact for college marketing requests, collecting and organizing input from the sales team.
- Develop clear, concise briefs and coordinate with stakeholders throughout each project, ensuring efficient execution.
Workflow Coordination:
Use Basecamp to track project requests, providing feedback and updates to the creative team and coordinating approvals with sales reps and clients.
Creative Asset Development:
- Leverage our creative automation platform to generate assets and coordinate with the creative team for custom projects as needed.
- Ensure all assets TO MEET brand standards and align with project briefs.
Email and Direct Mail Campaign Execution:
- Gather, verify, and clean email and direct mail lists in collaboration with clients and internal teams.
- Coordinate with production partners to execute campaigns on time and with high quality.
Stakeholder Collaboration and Communication:
- Maintain strong working relationships with sales, creative teams, production partners, and clients to ensure seamless project completion.
- Stay informed on industry best practices, applying insights to optimize processes.
Education/Experience:
A college degree of BS or BA or higher.
1+ years in marketing and project management, with strong skills in managing multiple projects and adhering to deadlines.
Experience and familiarity with Basecamp, Trello and/or other project management applications preferred.
Ability to translate positioning strategy into creative strategy and execution.
Excellent verbal and written communication skills, able to collaborate effectively with both internal teams and external clients.
Strong attention to detail and ability to handle multiple priorities.
