Job Location: Chicago
This role is based out of our corporate HQ located in downtown Chicago and will be a hybrid in-person/remote role and will also require up to 20% travel.
Want to make an impact?
The Assoc. Manager, International Marketing will have the opportunity to substantially influence Ferrara’s growth trajectory and elevation as a global leader as a key contributor to Ferrara’s international expansion efforts.
Reporting to the Sr. Manager, International Marketing, the Assoc. Manager, International Marketing will be charged with liaising with Global and Local teams to develop best-in-class marketing plans and processes, commercializing a portfolio of relevant product offerings in each market, and supporting the strategic refinement of Ferrara’s overall market expansion strategy.
Ways you will make a difference
- Lead day-to-day execution of commercialization efforts and portfolio management across 6 primary markets and 12 secondary markets, including motivating cross-functional commercialization team to build a concise international portfolio and meet launch deadlines
- Lead relationship with internal insights team to execute consumer research across international markets by creating concepts, gathering competitor information, and strategically aligning on PPA
- Drive projects forward with a culture of collaboration, with multiple stakeholders including local markets and counterparts in manufacturing, operations, finance, R&D, commercialization and supply
- Lead day-to-day management of international budget by organizing/updating Excel budget tracker, opening POs, gathering approval signatures, and ensuring PO’s are invoiced against in a timely manner
- In partnership with local markets and relevant cross functional teams, support the building & delivery of the annual marketing plans inclusive of a prioritized mix of marketing activities & investment levels supporting brand launches and continued growth
- Liaise with brand counterparts to drive global brand platforms, executing global brands with consistency and excellence
- Support the on-going management, continued evolution, and application of the international growth strategy, providing data analysis and respective inputs into key senior level decision forums
- Support the development & execution of brand(s) strategies and initiatives into an actionable Go To Market approach across International Retail (both indirect and direct distribution markets) from the lens of the retail customer / channels perspective
- Support the strategic partnership and planning with external and internal agency partners for all consumer facing Brand Marketing communications, packaging development, and retail program execution
- Support preparation for relevant senior leadership share outs
Skills that will make you successful
- Strong leadership: ability to inspire, motivate, and guide resources to a common goal and vision
- Exceptional interpersonal skills: empathy, integrity, enthusiasm, collaborative, driving consensus
- Strong written and oral communication skills. Strong listening skills and ability to work with senior leaders – inside and outside of the organization - to understand their goals and objectives
- Strategic thinking: able to “see around corners”, synthesize insights from disparate data sources, and form convicted, high-accountability recommendations
- Attention to detail: able to execute complex commercialization projects with many moving parts, ensuring consistency and accuracy
- Desire to be a supportive and proactive business partner across the organization
Experiences that will support your success
- Bachelors degree, MBA preferred
- 5+ years experience in Marketing or applicable consulting roles
- Experience with project management
- CPG industry expertise required with a preference in FMCG
- Experience working on international, multicultural projects a plus
- Bilingual a plus
