Company Overview
We are a trailblazer in the PrintOps sector, dedicated to transforming conventional print IT systems into accessible SaaS solutions. With a commitment to innovation, diversity, and sustainability, we deliver advanced software solutions that empower employees and enhance productivity for globally recognized organizations and academic institutions. Our dynamic workplace culture fosters openness, dedication, respect, and a hint of fun, creating a stimulating environment where transformative technology meets practical application.
Position Title: Vice President of Marketing
Location: Remote, USA
Salary Range: \(190,000 - \)200,000 annually, plus bonus plan
Position Overview
As the Vice President of Marketing, you will spearhead our growth initiatives, propelling our brand into the future. This position is ideally suited for a visionary leader with robust execution capabilities—someone who can conceptualize and implement pioneering marketing strategies.
Your primary objective is to elevate our organization through innovative, result-focused marketing approaches. You will guide demand generation efforts, develop compelling marketing campaigns, and utilize data-driven insights to empower our sales team.
Emphasizing a people-first philosophy, you will inspire and mentor a high-performing marketing team while cultivating a culture of innovation and teamwork. This hands-on role involves shaping our brand positioning, audience targeting, product rollouts, and impactful marketing initiatives.
Your leadership will be instrumental in driving revenue growth and establishing our company as a leader in the industry, ultimately contributing to the broader success of our organization. If you are prepared to define a strategic vision, motivate a dynamic team, and achieve outstanding results, we invite you to connect with us.
Key Responsibilities
- Formulate and implement a comprehensive marketing strategy that aligns with our organizational objectives, fostering growth and success.
- Build and nurture a high-achieving marketing team, promoting a culture of innovation, collaboration, and continuous learning.
- Ensure alignment and consistency in brand messaging across all marketing platforms and internal communications.
- Identify and effectively engage key customer segments through tailored marketing strategies.
- Lead go-to-market strategies, including defining value propositions, pricing structures, and uncovering expansion opportunities.
- Develop and execute strategies to enhance lead generation and construct a robust marketing-influenced pipeline.
- Create a content strategy that delivers relevant, valuable information to our target audiences.
- Develop strategic relationships with industry analysts, influencers, media, and stakeholders to bolster brand credibility.
- Oversee and optimize the marketing technology stack to streamline operations, nurture leads, and measure marketing ROI.
- Manage the marketing budget, focusing on initiatives that offer long-term value and return on investment.
Required Skills
- 10+ years of experience in marketing, with a minimum of 5 years in senior leadership roles (preferably within B2B SaaS or software solutions).
- Proven ability to develop and execute successful marketing strategies.
- Demonstrated success in demand generation and pipeline creation.
- Experience leading, motivating, and mentoring high-performing teams.
- Proficient in brand management across diverse channels.
- Strong analytical capabilities, with a solid understanding of data analytics for evaluating performance and optimization.
- Adept in cross-functional collaboration with sales, product, and customer success teams.
- Exceptional communication skills for fostering internal and external relationships.
- Familiarity with CRM systems and marketing automation platforms.
- Experience in managing budgets for high ROI.
Qualifications
- Bachelor’s degree in Business or a related field is preferred.
Join Us
Your contributions in this role will have a significant impact, driving our success and reinforcing our leadership within the industry. If you are driven by innovation, excellence, and a dedication to customer satisfaction, we strongly encourage you to apply. Help us shape the future of our offerings and maintain a competitive advantage in the market.
Diversity Commitment
We are dedicated to fostering an inclusive workplace for all employees and do not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Diversity is celebrated, and we take pride in being an equal-opportunity employer.
Employment Type: Full-Time
