Our client is an innovative leader in patient recruitment software for clinical trials, leveraging cutting-edge technology to connect research organizations, pharmaceutical companies, and healthcare providers with qualified patients. Our mission is to streamline and enhance the patient recruitment process, ultimately accelerating the development of life-saving treatments.
We are seeking an experienced Chief Marketing Officer (CMO) to lead our marketing efforts, build and scale a high-performance marketing team, and drive the go-to-market strategy for our B2B SaaS products. This is a unique opportunity to join a rapidly growing company at the forefront of healthcare technology, and play a key role in shaping its future.
Key Responsibilities:
1. Marketing Leadership and Strategy:
- Develop and execute a comprehensive, data-driven marketing strategy to drive growth and brand awareness for the B2B healthcare and clinical trial industries.
- Lead the end-to-end marketing strategy, from demand generation to brand positioning, content marketing, and customer lifecycle management.
- Drive go-to-market strategies for new product features and releases, ensuring they align with market needs and customer pain points.
- Define and monitor key performance metrics (KPIs) to ensure the marketing team is meeting goals and objectives.
2. Team Building and Development:
- Build, mentor, and lead a high-performing marketing team, fostering a culture of collaboration, creativity, and data-driven decision making.
- Recruit, retain, and develop top-tier marketing talent, ensuring team members have the necessary skills and resources to succeed.
- Encourage professional development and continuous learning, enabling the team to stay on top of industry trends and emerging technologies.
3. Brand and Market Positioning:
- Strengthen brand presence in the B2B SaaS space, specifically targeting clinical research organizations (CROs), pharmaceutical companies, and healthcare providers.
- Develop compelling messaging that speaks to the unique value proposition of our patient recruitment software, differentiating us from competitors.
- Oversee the creation of high-quality marketing content, including case studies, white papers, blog posts, webinars, and presentations, to engage prospects and establish thought leadership.
4. Demand Generation and Lead Nurturing:
- Drive lead generation and conversion through innovative digital marketing strategies, including SEO, SEM, email campaigns, webinars, and social media marketing.
- Manage and optimize the lead funnel to convert leads into qualified opportunities and customers, working closely with the sales team to ensure smooth handoffs and a seamless sales process.
- Utilize marketing automation tools and CRM systems (e.g., HubSpot, Salesforce) to track, analyze, and optimize campaigns and lead nurturing efforts.
5. Partnerships and Industry Relations:
- Build and maintain relationships with key industry stakeholders, including pharmaceutical companies, clinical research organizations, industry influencers, and healthcare networks.
- Represent at industry conferences, webinars, and networking events to promote our brand and drive business development.
- Identify and capitalize on strategic partnerships and co-marketing opportunities with complementary companies and organizations.
6. Data-Driven Decision Making and Reporting:
- Analyze market trends, customer insights, and competitive landscape to inform marketing strategies and tactics.
- Use data and analytics to measure campaign performance, generate insights, and continuously improve marketing ROI.
- Report regularly to the executive team and board on marketing performance, budget allocation, and key business metrics.
Qualifications:
- Experience: 10+ years of experience in B2B SaaS marketing, with at least 5 years in a leadership role. Experience in healthcare or clinical trials is a plus, but not required.
- Proven Track Record: Demonstrated success in building and leading high-performing marketing teams, scaling SaaS products, and driving demand generation and lead conversion.
- Leadership Skills: Strong people management and mentorship skills, with the ability to inspire and motivate teams to deliver results.
- Strategic Mindset: Ability to think strategically about business and customer needs, while being hands-on in execution and day-to-day operations.
- Technical Proficiency: Familiarity with marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics, Tableau).
- Strong Communicator: Excellent verbal and written communication skills, with the ability to craft compelling messaging and effectively communicate with both technical and non-technical stakeholders.
- Analytical Acumen: Strong analytical skills, with experience using data to drive decision-making and optimize marketing campaigns for maximum impact.
- Industry Knowledge: A deep understanding of the B2B SaaS landscape, patient recruitment, clinical trials, or healthcare technology is highly desirable.
