VP of Marketing
About the Company:
USIM is a dynamic and innovative media agency specializing in delivering cutting-edge marketing and advertising solutions across multiple channels. We work with a diverse range of clients, from emerging startups to established brands, helping them amplify their presence, grow their audiences, and achieve their marketing objectives.
About the Role:
The VP of Marketing will play a critical role in shaping and executing the agency's marketing strategy. This leadership position requires a deep understanding of demand generation, brand positioning, digital marketing, content creation, and market research. They will be responsible for overseeing the development and implementation of a demand generation engine, marketing campaigns, managing the marketing team, and ensuring that all efforts align with the agency's overall goals and objectives. The ideal candidate will be a visionary, innovative thinker with a strong background in demand generation, marketing leadership and a proven track record of delivering results in a fast-paced, agency environment.
Responsibilities:
Demand Generation Expertise
- Lead the creation and implementation of a demand generation engine focused on both inbound and outbound lead generation.
- Develop a foundational infrastructure including buyers' journey, ideal customer profile, buying committee, lead flow process, etc.
- Reshape content strategy aligned to themes & demand generation formats while evolving marketing channel investment mix
- Lead the creation and implementation of an Account Based Marketing (ABM) plan in coordination and collaboration with senior sales leadership
Strategic Marketing Leadership
- Develop and execute a comprehensive marketing strategy to strengthen the agency's brand and position in the market.
- Lead the creation and implementation of multi-channel marketing campaigns, including digital, social media, content marketing, events, and PR efforts.
- Drive market research and competitive analysis to stay ahead of industry trends and identify new opportunities for growth.
- Collaborate with senior leadership to set measurable goals and KPIs, tracking performance to ensure marketing efforts deliver a solid return on investment (ROI).
Team Management & Development
- Manage, mentor, and inspire a high-performing marketing team, fostering a culture of creativity, collaboration, and results-oriented performance.
- Oversee the development of the team's skills, offering guidance, professional development opportunities, and feedback to support career growth.
- Ensure efficient allocation of resources and effective prioritization of projects across the marketing team.
Brand Management
- Lead the development of the agency's brand positioning, messaging, and visual identity to ensure consistency across all marketing touchpoints.
- Craft compelling narratives and marketing materials that showcase the agency's services, case studies, and client success stories.
- Champion brand consistency across all communications, both internally and externally, maintaining a strong and coherent agency image.
Digital Marketing & Growth
- Oversee the development and execution of digital marketing strategies across owned, earned, and paid media channels, including SEO/SEM, email marketing, social media, and paid advertising.
- Implement innovative tactics to drive lead generation, increase brand awareness, and engage new and existing audiences.
- Utilize analytics and marketing automation tools to optimize campaigns, track performance, and continuously refine strategies for maximum impact.
Client & Partner Relations
- Collaborate with clients and other departments (creative, strategy, media) to align on messaging and ensure marketing campaigns meet their needs.
- Serve as the marketing thought leader within the agency, offering insights and recommendations to clients and partners.
- Manage relationships with external vendors, contractors, and agencies, ensuring deliverables meet quality standards and are on time.
Budget & Resource Management
- Develop and manage the marketing budget, ensuring resources are allocated effectively to achieve key marketing objectives.
- Ensure cost-effective marketing practices while maintaining a high standard of quality and creativity.
- Track expenditures, forecast future needs, and report on budget performance.
Reporting & Analytics
- Monitor and report on key performance metrics (KPIs) to assess the effectiveness of marketing initiatives.
- Provide regular updates to senior leadership on campaign performance, insights, and recommendations for improvement.
- Use data-driven insights to continuously refine strategies and tactics for future campaigns.
Qualifications:
- Education: Bachelor's degree in Marketing, Business, Communications, or a related field
- Experience: Minimum 7-10 years of progressive experience in marketing, with at least 3-5 years in a leadership role, ideally within a media agency or creative services environment.
- Skills & Expertise:
- Proven experience in both inbound and outbound demand generation and associated platforms
- Strong understanding of marketing strategies
- Proven ability to lead and manage a team, with excellent interpersonal and communication skills.
- Expertise in data analysis and performance tracking tools (Google Analytics, HubSpot, etc.).
- Exceptional project management skills, with the ability to juggle multiple priorities and deadlines.
- Creative thinker with a strategic mindset and the ability to drive innovation in marketing campaigns.
- Experience with marketing automation, CRM systems, and media buying is preferred.
- Excellent written and verbal communication skills, with a knack for creating persuasive and engaging content.
Pay range and compensation package:
DOE | Market
Equal Opportunity Statement:
Include a statement on commitment to diversity and inclusivity.
