Company Description
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
Job Description
This role will be based in New York City or San Francisco.
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
Within LinkedIn Marketing Solutions, our Agency Marketing team plays a pivotal role in supporting and driving growth with agencies globally, providing them with the tools, insights, and resources they need to succeed. The Agency 360 initiative is a new focus area within the team that’s dedicated to establishing marketing strategies at scale, specifically for agencies, starting with the unmanaged agency segment and scaling to include the managed agency segment over time. This holistic, multi-channel approach will combine strategic storytelling, technical expertise, and data-driven decision-making to accelerate growth for the LMS agency segment.
As the Senior Agency Marketing Manager for Agency 360, you will play a key role in shaping and setting up this focus area of the Agency Marketing team. This position will be responsible for developing and executing the strategy for Agency 360 that will engage both unmanaged and managed agencies. You should have a strong understanding of the agency landscape, expertise in digital marketing, and know the best strategies and channels to effectively reach the agency audience. Your role will be instrumental in bringing Agency 360 to life, and you will have the opportunity to drive significant impact from the ground up and position LinkedIn as the place to B2B.
Responsibilities:
Build & Establish Agency 360 Strategy:
- Lead the development of Agency 360 from the ground up, establishing the foundational strategy for both unmanaged and managed agencies.
- Focus on developing strategies for unmanaged agencies, identifying their pain points, needs, and opportunities for engagement on LinkedIn then scale successful initiatives to the managed agency segment, ensuring alignment with business goals and ongoing optimization.
Executional Excellence with Digital Campaigns:
- Oversee the execution of multi-channel campaigns, leading with organic channels, and eventually paid, to maximize agency engagement.
- Partner across LMS Marketing and centralized LinkedIn performance teams to bring your campaigns to life, ensuring alignment on execution and delivery.
Cross-Functional Collaboration:
- Collaborate closely with internal LMS stakeholders across agency sales, PMM, growth marketing, and the rest of agency marketing to ensure alignment and integration of Agency 360 strategies across the business.
Measurement & Impact:
- Establish KPIs for Agency 360 campaigns, focusing on both qualitative and quantitative measures of success (e.g., engagement, leads, brand awareness).
- Lead the measurement and analysis of all campaigns, utilizing data to continuously optimize and refine strategies for better impact and ROI.
Storytelling & Messaging Development:
- Craft compelling, engaging narratives that speak to the unique needs of agencies at every stage of their lifecycle.
- Develop impactful messaging and content that communicates the value of LinkedIn as the DeFacto B2B platform, aligning with agencies' objectives and challenges.
Qualifications
Basic Qualifications:
- Experience: 7+ years of experience in marketing, with a focus on agency marketing, media buying, or digital marketing. At least 3 years of experience in a leadership or senior role.
Preferred Qualifications:
- Agency Expertise: Strong understanding of the agency landscape, including the unique needs, challenges, and business models of both unmanaged and managed agencies.
- Strategic Thinking: Ability to think strategically, build scalable processes, and execute a long-term vision for Agency 360. Comfortable with ambiguity and able to set up order in a new and evolving focus area.
- Storytelling & Content Creation: Proven ability to craft compelling narratives that resonate with diverse audiences, particularly in a B2B context. Ability to translate complex technical features into accessible and valuable messaging.
- Technical Marketing Expertise: Experience managing multi-channel marketing campaigns, for both organic and paid channels
- Data-Driven: Strong ability in campaign performance measurement, analytics, and using data to inform strategy and optimize results.
- Collaboration & Leadership: Strong cross-functional collaboration skills and experience working with teams across product, sales, content, and digital marketing to execute cohesive strategies.
- Agency Experience: Experience working in or with advertising agencies, media buying, or digital marketing firms is highly preferred.
- Global Perspective: While the focus is on agency marketing, experience working across multiple regions or managing global campaigns is a plus.
- Strong Grasp of B2B Marketing
Suggested Skills
- Agency Marketing Experience
- Cross-Functional Collaboration
- Orangic & Paid Campaign Execution
- Strategic Media Planning
LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is [$121,000 to $188,000]. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.
Additional Information
Equal Opportunity Statement
LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf.
Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and
https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
- Documents in alternate formats or read aloud to you
- Having interviews in an accessible location
- Being accompanied by a service dog
- Having a sign language interpreter present for the interview
A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
