The physical location for the candidate selected must be within the contiguous United States.
Who We Are
Susan G. Komen brings a 100% virtual working environment and you can work anywhere within the U.S. We are a force united by a promise to end breast cancer forever. For over 40 years, we've led the way by funding groundbreaking research, community health initiatives and advocacy programs in local communities across the U.S. Susan G. Komen is the ONLY organization that addresses breast cancer on multiple fronts such as research, community health, outreach and public policy initiatives in order to make the biggest impact against this disease.
Komen strives to have a culture of passionate, growth-minded professionals who thrive in a team environment, and work collaboratively to inspire greatness in others! We take an ongoing approach to ensure open communication from all levels throughout the organization. It’s encouraged to give and receive feedback to ensure two way accountability with a focus on continual improvement both personally and professionally!
What You'll Be Doing in the role of SVP, Marketing & Communications:
The Sr. VP of Marketing & Communications is a difference maker, innovative and forward-thinking marcom executive focused on driving transformational results.
The Sr. VP of Marketing & Communications is responsible for developing and executing the global strategic marketing and communication initiatives to drive the organization’s brand reputation, sustained and diversified revenue growth, and foster constituent engagement with donors, partners and collaborators. This role will lead a high-performing team and collaborate cross-functionally to align marketing strategies with overall organizational objectives.
The position will develop and execute an integrated, proactive strategic marketing and communication plan. Advance Komen’s goals, including brand identity and reputation; broadening awareness of its programs and impact across key audiences. Create strategic initiatives to retain, reactivate and recruit donors, partners and collaborators. Possesses the ability to be flexible, collaborative, cooperative and data-driven with a unique blend of creativity and organizational understanding. Foster positive relationships and interaction with all levels of management and balance short-term operating needs with long- term strategic initiatives.
This position is responsible for leading, developing, and implementing strategic and tactical programs for all marketing and communications, to include all brand development, public relations, corporate development activations and community development marketing programs. In addition, this position oversees external advertising and promotion and will work collaboratively with corporate partnerships and community development teams to leverage all Komen-owned platforms, and the production of all video and digital media campaigns. This position will lead all public-facing strategic marketing to include brand development, public relations, external marketing and market performance analysis.
This position will report directly to the CEO and will be responsible for overall external marketing, messaging and branding activities for the organization. This position is responsible for external communications, crisis communications, issues management, organizational context for decisions, and fostering organization trust and long-term growth against strategic objectives.
Leading the marketing and communications team, this position helps to set the overarching external marketing strategy for Komen and acts as steward for the brand. Develops and executes marketing programs that extend brand awareness, drive funding growth, donor engagement, and enhances service excellence. Has primary responsibility for developing, implementing and monitoring the annual marketing plan and handles all external marketing programs including market research, data analytics, and market segmentation.
Strategic Leadership
What You Will Bring to the Table
Create compelling and innovative marcom strategies to propel transformational results.
Develop and implement comprehensive marketing and communication strategies that support Komen’s brand, mission and revenue generation across the organization.
Monitor industry trends and competitive landscape to identify opportunities for growth and innovation.
Brand Management
Oversee brand positioning and messaging across all channels to ensure consistency and alignment with Komen’s mission and values that drive growth and expand the organization’s impact globally
Oversee market research and seek competitive intelligence to meet changing market and competitive conditions that drive growth short- and long-term
Lead initiatives to enhance brand awareness and reputation.
Marketing Strategy
Direct all marketing efforts, including audience segmentation and insights, brand development and growth, content creation, public relations, and marketing event management. Collaborate with corporate partnerships and community development teams to develop, support and manage the integration of marketing and promotion initiatives to drive organizational strategies.
Translate business objectives into campaigns that maximize marketing strategies and opportunities.
Analyze market trends and constituent insights to inform marketing campaigns.
Constituent & Team Engagement
Collaborate with senior leadership and across the organization to align marketing initiatives with organizational objectives.
Provide guidance and support to community / local markets. Create marketing and communications processes and procedures to ensure consistency and best practices across all Komen communities.
Integrate local marketing opportunities into the annual marketing communications strategic plan, providing timely messaging and solutions that motivate audiences to take actions that drive growth and impact for the organization
Serve as a key spokesperson for Komen as approved and directed, engaging with media and industry influencers.
Communication & Public Relations
Serve as a key spokesperson for Komen as approved and directed, engaging with media and industry influencers.
Develop and execute a global full funnel marketing and content strategy that delivers against marketing metrics, including awareness, consideration, engagement and conversion
Ability to inform, inspire and engage internal and external teams in emerging digital marketing and social media opportunities that drive growth and impact for the mission.
Manage the day-to-day workflow through the cross-functional creative teams while conceptualizing the integrated message to various stakeholder groups at all touch points.
Team Development
Build, mentor and lead a diverse team of world-class marketing and communication professionals.
Foster a culture of creativity, innovation, accountability, continuous improvement and data-driven, transformational results
Budget Management
Develop and manage the marketing and communications budget, ensuring efficient and effective allocation of resources.
Leverage and utilization of in-kind media opportunities to increase Komen’s reach.
Measure and report on the effectiveness of marketing campaigns and initiatives.
We Already Know You Will Also Have
Bachelor’s degree in marketing, communications, advertising or related field; master’s degree preferred.
15+ years marketing and communications, with a minimum of 5 years in a senior leadership role. Specific experience in brand strategy, creative content, digital marketing, advertising and public relations. Current senior-level experience in global branding is highly desirable.
15+ years of experience in senior level marketing, branding and PR position overseeing multi-channel marketing. Proven track record of developing high impact / successful marketing strategies and campaigns that drive results.
10+ years of experience directing a team of marketing, PR and creative staff involved in all phases of marketing and advertising production.
Proven track record of increasing revenue and brand awareness.
Ability to effectively create and manage budgets, develop forecasts, and reconcile department needs against changing company priorities and performance.
Progressive career with superior creative, analytic, and strategic skills with the ability to translate marketing strategies into content and digital campaigns that are consistent with the brand vision.
Demonstrated ability to present, articulate and sell concepts to senior leadership by discussing how those concepts meet the brand’s strategic marketing and financial objectives.
Strong leadership and team-building skills with the ability to inspire and motivate others. Demonstrated ability to delegate and manage an in-house team and manage multiple outside resources.
Experience in budget creation / management and strong data analysis skills. Ability to work within established scheduling parameters, negotiate effectively with outside vendors and manage department activities to ensure teamwork and a successful flow of work through the organization.
Exceptional communication and interpersonal skills. Strong verbal, written and presentation skills.
Prefer prior experience with a not-for-profit or cause-oriented organization.
Agency experience considered a plus.
Supervisory And Media Spokesperson Experience Is Preferred.
Specialized knowledge requirements of the position.
Strategic thinker with a results-oriented, data-driven mindset.
Creative and innovative approach to problem solving.
Ability to thrive in a fast-paced, dynamic and remote environment.
Must effectively manage and develop staff to include coaching and mentoring.
Strong customer service and interpersonal skills – the ability to interact with many different people, internally and externally.
Serves as thought leader and consumer advocate for new technologies, platforms, and programs.
Proven analytical skills, with the ability to summarize and present findings clearly and concisely.
Travel requirements required outside of your home office will be up to 30% or more depending on our business needs.
So what's in it for you?
Komen Believes In The Importance Of Taking Care Of Our Employees So That In Turn They Can Be Committed To Supporting Our Critical Mission To Support Those Impacted By Breast Cancer And To Help Find Cures. This Is What Komen Provides Away From The Computer
Approximate salary $176,000 to $255,000/annually, exact compensation ranges are based on various factors including the labor market, job level, internal equity and budget. Exact salary offers will be determined by factors such as the candidate's skills, experience and geographic location.
Health, dental, vision and a retirement plan with a 6% employer match
Generous Paid Time Off Plan
Flexible work arrangement in a fully remote working environment
Bi-weekly work from home stipend
Parental leave
Tuition Reimbursement
A culture of learning and development
And so much more!
Komen provides a remote and/or home based working environment for all active employees. Komen defines remote as the ability to work from any physical location within the U.S. where an employee can perform specified work duties without disruption or distraction. Komen defines home-based roles as positions that are required to reside in a specific market. Work schedules for both remote and home based are determined by the organizational needs of each department.
Susan G. Komen is fair and equal in all of its employment practices for persons without regard to age, race, color, religion, gender, national origin, disability, veteran status or sexual orientation. Additionally we embrace Diverse Teams & Perspective and we find strength in the diversity of cultural backgrounds, ideas, and experiences.
SORRY NO AGENCIES
The physical location for the candidate selected must be within the contiguous United States (we do not employ in AK, DE, ID, ME, MT, NM, RI, SD, UT, WV, WY). In the event a move is expected to occur by the candidate selected, it must be approved by Komen's HR team prior to the move.
