VP, Brand Marketing, The Wall Street Journal
Where am I based?
New York, NY
Who is my manager?
SVP, Brand Marketing
The Wall Street Journal brand marketing team is looking for a Marketing VP who will manage marketing campaigns that drive awareness and consideration for the Journal brand among prospect audiences. The VP Marketing will manage a team of world class marketers, as well as an internal and external agency. You will oversee all marketing activity across the whole customer lifecycle from brand strategy, campaign marketing to direct response. This is a highly visible, influential role that will ensure marketing supports and delivers on all critical business goals. The ideal candidate will have 15+ years experience working in a global brand or digital subscription business, driving a high performing team to produce results and be passionate about news and the news business.
Responsibilities:
Work closely with the SVP of Marketing to provide guidance on strategic and creative initiatives.
Mange a dynamic team of 10+ marketeers, from content/product to brand marketing
Lead and empower a team of marketers to drive relevance, trust and consideration for the Wall Street Journal brand across the marketing funnel, as well as other Dow Jones brands such as Barron's, MarketWatch, Investor's Business Daily, etc.
Take responsibility for the creative philosophy and the standard of output across the brand as well as serve as the brand steward for WSJ, responsible for managing brand and creative alignment across the organization.
Set the vision and lead an in-house and external agency to produce a large volume of assets across all marketing channels.
Champion customer needs across all aspects of the funnel and operationalize insights.
Ensure the marketing team has a strong connection with the News department to ensure the brand is relevant with marketing messages at key news moments.
Set marketing priorities and collaborate with other teams including membership, customer service, technology, corporate communications, legal and product.
Prioritize existing workstreams and tasks for the team to ensure on-time delivery and strong execution.
Forecast, analyze and report on marketing activity effectiveness to senior leadership.
Analyze market trends and competitors to create ideas that shape the overarching marketing strategy.
Transform current processes to maximize efficiency across resources both internally and externally, as well as introduce best practices on running marketing projects and delivering campaigns.
Set the culture for the team, bringing to life company values in everything the team does.
Connect and communicate the relevancy and impact of industry topics and trends to our business and strategy.
Team player and ability to make decisions in a fast paced environment.
Qualifications/Requirements:
A minimum of 15+ years experience working in fast paced marketing teams, ideally for a global subscription company.
Excellent people manager who loves the challenges that come with building and coaching talent.
Familiarity with a digital-heavy marketing strategy, and comfort with managing large multi-channel, national campaigns.
Strong cross-functional partner and experience working with company leadership
Understanding of and ability to articulate how marketing drives key business results.
Excellent verbal and written communication skills and a confident presenter.
Ability to manage a budget.
Creative thinker, ability to provide feedback to agencies to produce work in line with an agreed brief and objectives.
Strong negotiation and influencing skills
Experience in marketing production (TV/PRINT/DIGITAL) working alongside multiple agency partners.
College degree (or equivalent), preferably in marketing, communications, or a business discipline.
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area: Dow Jones - CMO - Marketing
Job Category: Marketing & Product Management
Union Status:
Non-Union role
Pay Range: $205,000 - $250,000
We recognize that attracting the best talent is key to our strategy and success as a company.As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
