Overview
Title: Social Media and Marketing Associate
Department: Creative Studio
Reports to: Director of Project Management, Creative Services
Location: New York City Area
Status: Full-time
Salary: $45,000-$50,000
Note that the salary range is representative of total earning potential and actual pay will be based on skills, experience, and geographic location.
Who is Winston?
A leading agency in the retail industry, Winston Retail Solutions not only provides retail merchandising and demo support, but a full suite of services including creative design and marketing, client account training, project management, tailored technical resources, and top-notch client service. Our passionate, talented, and hard-working team is responsible for retail presentations for top fashion, image, and lifestyle brands. As a fun and invigorating organization, we look for employees who are energetic and ready to influence the industry by working with apparel, footwear, and accessories brands. If you’re ready to jump into an exciting career in the world of retail, we’re ready to work with you!
Job Summary
The Social Media and Marketing Associate will manage Winston Retail's marketing content and streamline processes within the organization. The focus will be on elevating the brand and innovative strategy.
Responsibilities
Job Duties
- Social Media Strategy & Management:
- Partners with the Marketing Design Manager in the conceptualizing of social media & marketing strategies and campaigns to meet brand objectives and enhance engagement across multiple platforms while also leading the execution of marketing content calendars and providing recommendations on partners, which includes managing posting/scheduling of approved content.
- Creative Collaboration:
- Collaborates with teams across the agency to devise proactive solutions for creating and activating high-quality content, creating well-designed decks that position the agency as an innovative thought leader for existing and potential clients, and developing social media content including creating and editing dynamic assets aligned with brand guidelines that resonate with the intended audience.
- Results Driven:
- Oversees the reporting process, social media tools like GAIN App and social platform analytics to evaluate campaign performance, monitor KPIs, and extract insights for ongoing improvement to shape future initiatives
- Manages and delegates responsibilities to partners and agencies
- Fosters relationships with our online community and contributes to community management efforts on client social media channels
- Proactively suggests ideas and pinpoints trends, hashtags, the competitive landscape, platform updates, and tools to ensure alignment with our target audience
Qualifications
Knowledge, Skills, and Abilities
- Professional Experience: 2 to 4 years of experience in social media & marketing preferably in a B2B setting
- Management of Instagram, Facebook, LinkedIn, Outbound Marketing, and B2B Sales Tools
- Strategy Implementation: Showcases a track record of effectively crafting and implementing social media strategies that propel audience growth, enhance engagement, and elevate brand recognition
- Creative & Writing Excellence: Displays creative thinking skills, adept writing skills, and a meticulous eye for detail
- Analytical Acumen & Algorithm Familiarity: Demonstrates exceptional analytical skills and knowledge about social media algorithms, trends, and best practices across various platforms
- Reporting Skills: Proficient with tools and services for effective social media reporting
- Adaptability: Ability to thrive in a dynamic workplace, showcasing adaptability and resilience
Education and Experience
- 2-4 years in a marketing social media role
- Knowledge of retail or wholesale, preferably in a creative/design environment
- Experience with process, design, and management capabilities
- Experience with social platforms
What’s In It For You? (Benefits)
- Health Insurance (medical, dental, vision)
- 401k
- Employee Discount program
- Wellness program
- Pet Insurance
At Winston, we are ALL IN!
At Winston, we celebrate our diverse talent and unique skill sets, embracing change to grow stronger together. Our goal is to ensure every member of the Winston community feels valued, respected, and heard daily, including our applicants. As an equal opportunity employer, we consider all qualified candidates without regard to race, color, religion, gender, sexual orientation, national origin, genetics, disability, age, veteran status, or any other legally protected characteristic. We also uphold fair employment practices concerning citizenship and immigration status.
