Company Description
Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description. AYR Wellness is a publicly traded, multi-state cannabis company with more than 85 dispensaries. We are one of the largest scale producers of high-quality cannabis in the U.S., and our purpose is to be a force for good. People are at the heart of everything we do, and we are passionate about bringing progress and positive changes to our communities, our industry, and our world. Our talented and reliable team members are the foundation of our business and investing in exceptional talent is paramount to our success. The key to building a culture where everyone can thrive starts and ends with our teams. Their collective courage and kyndness sets AYR apart. Your career growth at AYR is limitless, and we believe in creating an environment where everyone can flourish and win together. Job Summary The Digital Marketing Specialist reports directly to the Regional Digital Marketing Manager to support daily and weekly digital marketing functions including digital communications and digital website menu updates in a multi-state region. Duties and Responsibilities Collaborate with the marketing team and other departments, including Product Pricing and Promotions, to support digital marketing initiatives for promotional sales, deals, and product launches. Use Notion to manage and organize tasks for dispensary Email, Text, Push, Web, and TV content needs. Coordinate closely with the graphic design team to facilitate the creation of graphics for digital channels. Review and proof marketing campaigns developed by offshore resources to ensure quality and accuracy. Assist in setting up campaigns and creating specific audiences for winbacks, special initiatives, and other targeted efforts. Organize and consolidate assets for Dutchie Banners, Web Banners, Email, Dutchie Ecomm Product Detail Pages (PDP), and TV displays. Update website hero banners as directed to align with current market initiatives and check for functionality across site features. Qualifications 2 years of digital marketing experience Cannabis experience preferred Experience with Notion, Alpine IQ, Seed, Dutchie and WordPress preferred Note:
Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. At AYR Wellness, our vision is to be a force for good in all we do and to bring lasting positive change to our communities, our industry, and our world. And it wouldn’t be possible without our exceptionally talented team. We’re proud to be an equal opportunity employer that celebrates the uniqueness of each employee and supports their individual journey in finding their genius and pursuing their passion. AYR Wellness is committed to the policy that all persons have equal access to employment. We strongly encourage applications from people of color, persons with disabilities, women, and the LGBTQ+ community, regardless of age, gender, religion, marital or veterans’ status.
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