Overview VP, Lifecycle Marketing
Remote / Hybrid Schedule Job Opportunity from Chesterbrook, PA
JG Wentworth is seeking an experienced Vice President of Lifecycle Marketing. This role will spearhead the growth and expansion of our Lifecycle marketing programs. You'll lead the charge in developing and implementing the strategy and execution of end-to-end lifecycle marketing initiatives across all points of the consumer journey. You should have a strong command of automation and personalization capabilities, leveraging marketing nurture tactics such as email, SMS and outbound. Data and marketing analytics will be at the center of strategic decisions and road map development. This will be a highly cross-functional role, working closely with our Sales, Operations and Acquisition Marketing teams.
Responsibilities Lead JGW’s lifecycle/CRM strategy across multiple channels including email, SMS and outbound to drive new customer growth, retention and monetization opportunities.
Lead the design, implementation, and optimization of multi-channel marketing campaigns, including email, SMS and outbound to effectively convert and retain customers.
Own KPIs and drive measurement results, improve analytical frameworks for measuring effectiveness and performance of all lifecycle initiatives and continuously iterate on ways to improve them.
Lead A/B testing and experimentation to identify best practices and innovative approaches to customer engagement and retention.
Develop JGW’s customer communication strategies to create data driven, dynamic, relevant, and cohesive customer experiences and messaging.
Leverage customer insights and employ omnichannel communication strategies to drive new customer acquisition, deepen engagement and loyalty across the JGW product suite.
Partner with creative and content teams to develop compelling messaging and content that aligns with brand values and resonates with different customer segments.
Influence evolution of our martech stack (marketing automation & CRM platforms) and relationship with technology platforms, vendors & agencies. Partner with Engineering and Product on roadmap to build technical solutions that drive personalized and scalable communications.
Qualifications Education Requirements
Minimum of 10+ years in lifecycle marketing, with a proven track record of developing, launching, and scaling lifecycle programs.
Proven track record of delivering business outcomes in a multi-product environment.
Expert knowledge of lifecycle channel automation and marketing measurement approaches (attribution, incrementality), A/B testing strategies and test planning.
Expert knowledge of Salesforce and Salesforce Marketing Cloud.
Experience with customer data platforms such as Segment.
Experience with data analytics tools (Power BI, Amplitude, Google Analytics).
Proficiency in data analysis and the ability to derive actionable insights from complex datasets.
Strong understanding of customer segmentation, targeting, and personalization techniques.
Experience in financial services is highly desirable but not required.
The skills mentioned above only describe the essential job functions and are not intended to be a complete list of all duties and responsibilities. All job functions must be performed in accordance with The J.G. Wentworth Company policies and procedures.
Range of total compensation- $100,000 - $200,000 per yr
Benefits Full Medical/Vision/Dental Benefits
401K with Company Match
Flexible Hybrid or Remote Schedule
15 Days PTO
Paid Holidays
An Unmatched Company Culture
On-Site Gym & Gym Membership Reimbursement
Monthly, Quarterly and Annual Bonuses
Employee Referral Bonuses
Public Transportation Discounts
Company Happy Hours
Business Casual Dress Code
Start building your career with J.G. Wentworth today!
J.G. Wentworth is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. J.G. Wentworth makes hiring decisions based solely on qualifications, merit, and business needs at the time.
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