CREATIVE MARKETING MANAGER – Content Creation, Events, Photo/Video, and Brand Engagement
SOCIAL MEDIA MARKETING MANAGER
Location: Cherry Hill NJ
Hybrid Role: (not fully remote)
Hours: Full Time
Position Overview:
Varlo is redefining performance lifestyle apparel, blending cutting-edge technology with bold design to inspire triathletes, cyclists, and endurance athletes worldwide. As we continue our rapid growth, we’re seeking a Creative Marketing Manager to lead content creation, event management, and brand engagement initiatives.
This hybrid role requires expertise in photography, videography, digital marketing, and community building within the endurance sports industry. You’ll shape the creative vision of our brand, manage event activations, and create compelling content that captures the spirit of our community. The ideal candidate will bring highly skilled technical abilities with advanced camera systems and editing tools, coupled with a passion for endurance sports.
Key Responsibilities:
1. Content Creation & Storytelling
- Lead the production of high-quality visuals, including video and photography, to tell authentic brand stories.
- Develop content strategies tailored to target audiences and marketing objectives.
- Create and manage content for various platforms, including social media, email campaigns, and product marketing.
- Maintain a cohesive content calendar to ensure consistent messaging across all channels.
- Keep up with content trends, consumer preferences, and advancements in technology to maintain relevance.
2. Event & Brand Activation Management
- Plan and execute Varlo’s presence at expos, races, and community events, including budgeting and on-site logistics.
- Organize and optimize athlete appearances to enhance brand visibility.
- Manage event pipelines in HubSpot, tracking details like expected revenue and outcomes.
- Collaborate with cross-functional teams to integrate event insights into broader marketing strategies.
3. Athlete & Community Engagement
- Collaborate with Varlo’s professional athlete roster to create behind-the-scenes, training, and racing content.
- Design user-generated content (UGC) campaigns, including ambassador programs and community challenges.
- Build and manage Varlo’s ambassador network, fostering authentic relationships and mentorship opportunities.
- Highlight customer and athlete stories to showcase the spirit of endurance sports, ensuring seamless integration across all channels.
4. Digital Marketing & Social Media Management
- Develop and execute social media strategies that drive engagement and reflect the brand voice.
- Oversee email marketing campaigns, leveraging data analytics for personalization and optimization.
- Lead go-to-market strategies for new product launches, showcasing features, benefits, and athlete insights.
- Collaborate with the creative team to produce visually compelling assets for social media, email, and website platforms.
5. Technical Expertise in Photography and Videography
- Expert in managing Sony Mirrorless cameras and associated equipment, including off-camera lighting systems.
- Skilled in advanced photo and video editing software, including Adobe Lightroom, Photoshop, and Premiere Pro.
- Ability to execute detailed post-production workflows, ensuring professional-grade results.
- Strong understanding of lighting, composition, and color grading for both video and photography.
- Experience managing and maintaining high-end camera equipment to optimize performance.
Qualifications:
Education & Experience
- Bachelor’s Degree in Marketing, Sports Management, Communications, or a related field.
- Minimum of 4 years of experience in marketing, content creation, or event management within the sports or lifestyle industry.
- Proven background in triathlon, cycling, or running communities, with hands-on experience managing campaigns or working with endurance athletes.
Key Skills
- Advanced technical proficiency in photography and videography, with a portfolio showcasing expertise.
- Expertise in digital marketing platforms, including social media, email marketing tools, and analytics software.
- Proficiency in tools such as Adobe Creative Suite, Canva, WordPress, and Google Suite.
- Experience in event planning and ambassador program management.
- Exceptional storytelling and communication skills, both written and verbal.
What We Offer:
- Competitive salary and benefits.
- Opportunities to work with a brand shaping the future of performance lifestyle apparel.
- A collaborative and vibrant workspace that values creativity, performance, and innovation.
- Professional development within a fast-growing company.
If you’re passionate about endurance sports, bring advanced technical photography and videography skills, and are ready to make an impact in the performance lifestyle apparel industry, we want to hear from you!
