Job Title: Manager of Creative & Brand Innovation
Location: In-Office NYC, New York Headquarters (NON-REMOTE)
Job Type: Full Time
Salary Range: 90k-130k
Do you dream in colors, think in logos, and see the world through a brand lens? Welcome to your next creative home at Gesture!
Join Gesture and be a part of revolutionizing the logistical e-commerce and marketing technology industry, where innovation meets passion, and technology shapes the future of consumer-to-brand relationships. At Gesture, we're dedicated to helping our employees discover their passion and purpose while redefining the way people connect and celebrate special moments.
We're currently seeking a talented Manager of Creative & Brand Innovation to join our team and elevate our brand. If you're passionate about shaping brand identity, leading creative initiatives, and driving real results, we want to hear from you. Join us in revolutionizing how people express affection and gratitude around the globe through bold, creative strategies.
About The Role
As the Manager of Creative & Brand Innovation at Gesture, you'll be at the forefront of transforming our brand into an unforgettable experience. Your role will involve leading creative projects, shaping our brand identity, and driving innovative strategies that resonate with our audience. If you're a visionary with a passion for creativity and results, this is your chance to make a significant impact in a dynamic, fast-paced environment.
Key Responsibilities
Lead Brand & Creative Strategy: Develop and execute Gesture's brand strategy, ensuring it aligns with our core values and goals. Own the visual identity and create engaging experiences across B2B, B2C, and D2C platforms.
Drive Innovation: Continuously seek fresh, innovative ideas to keep Gesture ahead of market trends. You'll spearhead new campaigns, products, and branding efforts that stand out and deliver measurable impact.
Creative Leadership: Manage the design and production of all creative assets, including digital, print, and social media content. You'll work closely with our marketing and product teams to ensure cohesion and consistency.
Manage a Team: Lead and inspire a small but mighty creative team. Foster collaboration while encouraging autonomy and innovative thinking.
Results-Oriented Execution: Balance big ideas with strategic execution. Every initiative will have clear KPIs, ensuring your creative vision drives real business outcomes.
Technical Expertise: Familiarity with design tools like Canva, Figma, Miro, and experience with Trello for project management. We also use Lattice to track performance and feedback.
Problem Solving: Thrive in a fast-paced startup environment, thinking on your feet and solving creative challenges proactively.
Job Requirements: Education: Bachelor's degree required, preferably in Marketing, Communications, Graphic Design, Fine Arts, Branding, or related fields. Master's degree or higher is a plus.
Experience: Minimum of 5 years of experience in branding, creative management, or a related field, with a proven track record of delivering results.
Leadership: Experience leading a team is a must. You'll be managing creative projects and ensuring that deadlines and objectives are met.
Brand Manager Skills: Strong knowledge of brand strategy, positioning, and identity development across different customer segments (B2B, B2C, D2C).
Creative Manager Skills: Expertise in design, content creation, and campaign management. Familiarity with tools like Canva, Figma, and Miro is essential.
Innovation Manager Skills: A forward-thinker who can innovate within the brand, consistently bringing fresh ideas to the table while staying ahead of market trends.
Entrepreneurial Skills: Results-driven, innovative, and capable of balancing creative flair with practical execution.
Benefits: Compensation: Competitive salary, equity package and performance-based bonuses.
Health & Wellness Benefits: Health, dental, and vision insurance. Employer-provided Meal Plan
Professional development: Support for ongoing learning and career growth.
Work Environment: Friendly and collaborative work environment.
Applicant Process
Interested candidates should submit their resume, a cover letter, and any relevant coursework or projects. In your cover letter, please highlight your relevant skills, experiences, and motivations for applying to the Manager of Creative & Brand Innovation role.
Join us in driving operational excellence and success in the e-comm/mar-tech industry. We look forward to welcoming a motivated and talented professional to our team!
We strongly encourage you to start by downloading our app. In addition, please visit gesture.vip at your earliest convenience to learn more about the company.
Gesture is committed to fair and equitable compensation practices. The pay range for this role is $90k-$130k annual, in addition to commissions and bonuses. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor. The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans.
Gesture has a KPI and Pacesetting culture. As such, we are seeking Sharp, Motivated, High-Performing team members.
The right candidate will experience the most success in this role, will have a START-UP mindset and is interested in growing with the company from a ground floor opportunity.
