Alternate Locations: Radnor, PA (Pennsylvania)
Work Arrangement:
Hybrid/Common Days+ : Work 2-3 days a week in a Lincoln office with a designated workspace.
Relocation assistance: is not available for this opportunity.
Requisition #: 73962
The Role at a Glance
Are you a proven marketing leader in the Brand and Advertising space? Lincoln Financial is seeking a VP of Brand and Advertising to provide strategic leadership to cultivate a brand-aligned culture.
In this crucial role you will lead brand strategy development and execution of advertising programs, including the strategic approach, research, creative development, & tactical execution of consumer advertising, social media and additional corporate marketing initiatives. You will also partner with the business to develop strategy and execute business-to-business (B2B) advertising campaigns.
If you're ready to amplify your transformational marketing leadership, we encourage you to apply. Join our team and help shape the marketing organization for Lincoln Financial's customers and partners.
What You'll Be Doing
- Stays abreast of media and advertising trends and develops recommendations/strategies with regards to evolving media and how they might be utilized to support the Lincoln brand strategy.
- Leads the development of the advertising and brand strategy for the Lincoln Financial Group with the goal of building awareness, familiarity and favorability among Lincoln's core consumer and business-to-business target audiences.
- Oversees the development and management of advertising programs that support Lincoln's various business lines and ensure consistency with the Lincoln Financial brand strategy.
- Ensures support is provided for Business Marketing B2B advertising programs, including access to Lincoln’s creative agency where appropriate and coordination of the media buys.
- Oversees the development and management of Lincoln's social media program. Collaborates with stakeholders in Marketing as well as business unit partners to align and integrate social media programs as part of larger brand and marketing campaigns.
- Leads brand voice implementation across a variety of sites to ensure a consistent brand experience, language & tone.
- Oversees research programs, including quantitative and qualitative measures that help shape the overall advertising & brand strategies as well as provide assessment on the brand's health.
- Evolves brand creative parameters to build an emotional connection between Lincoln, its products, and customers to differentiate Lincoln in the market and sustain loyalty.
- Develops an effective media strategy that leverages traditional and non-traditional channels (e.g. social, digital, content) to ensure that target audiences are reached efficiently and deliver upon the goals for the brand.
- Oversees external brand agencies and directs brand representation through various activities & media.
- Manages agency relationships (agency of record, media planning/buying, digital, and social media agencies) to ensure that the advertising strategy and execution are strategically linked to the overall enterprise objectives.
- Collaborates with stakeholders in Marketing in each business as well as business unit partners to understand overall marketing issues and ensures that programs are aligned and integrated with overall marketing strategy.
- Manages team(s) to help each member acquire and develop the appropriate skills and critical project-based experiences to foster their continued professional development.
- Leads the advertising creation and execution process with direct management of the partner agencies to ensure strong collaboration and integration across advertising and other communications channels.
- Responsible for developing and monitoring departmental budget and providing recommendations on how the budget should be allocated.
What We’re Looking For
Must-Haves
- 12+ Years experience of advertising on marketing experience that directly aligns to the specific responsibilities for this role
- 5+ Years of senior management experience in a large complex organization including influencing senior management and critical stakeholder responsibility.
- Effective verbal and written communication skills
- Strong interpersonal and relationship management skills
- Ability to adapt quickly in a changing work environment
Application Deadline
Applications for this position will be accepted through December, 31, 2025, subject to earlier closure due to applicant volume.
What’s it like to work here?
At Lincoln Financial Group, we love what we do. We make meaningful contributions each and every day to empower our customers to take charge of their lives. Working alongside dedicated and talented colleagues, we build fulfilling careers and stronger communities through a company that values our unique perspectives, insights and contributions and invests in programs that empower each of us to take charge of our own future.
What’s in it for you:
- Clearly defined career tracks and job levels, along with associated behaviors for each Lincoln leadership Attribute.
- Leadership development and virtual training opportunities
- PTO/parental leave
- Competitive 401K and employee benefits
- Free financial counseling, health coaching and employee assistance program
- Tuition assistance program
- A leadership team that prioritizes your health and well-being; offering a remote work environment and flexible work hybrid situations
- Effective productivity/technology tools and training
The pay range for this position is $150,100 - $273,300 with
anticipated pay for new hires between the minimum and midpoint of the range and could vary above and below the listed range as permitted by applicable law. Pay is based on non-discriminatory factors including but not limited to work experience, education, location, licensure requirements, proficiency and qualifications required for the role. The base pay is just one component of Lincoln’s total rewards package for employees. In addition, the role may be eligible for the Annual Incentive Program, which is discretionary and based on the performance of the company, business unit and individual. Other rewards may include long-term incentives, sales incentives and Lincoln’s standard benefits package.
About The Company
Lincoln Financial Group helps people to plan, protect and retire with confidence. As of Dec. 31, 2023, approximately 17 million customers trust our guidance and solutions across four core businesses – annuities, life insurance, group protection and retirement plan services. As of December 31, 2023, the company had $295 billion in end-of-period account balances, net of reinsurance. Headquartered in Radnor, Pa., Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE: LNC) and its affiliates. Learn more at LincolnFinancial.com.
Lincoln is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Follow us on Facebook, X, LinkedIn, and Instagram. For the latest company news, visit our newsroom.
Be Aware of Fraudulent Recruiting Activities
If you are interested in a career at Lincoln, we encourage you to review our current openings and apply on our website. Lincoln values the privacy and security of every applicant and urges all applicants to diligently protect their sensitive personal information from scams targeting job seekers. These scams can take many forms including fake employment applications, bogus interviews and falsified offer letters.
Lincoln will not ask applicants to provide their social security numbers, date of birth, bank account information or other sensitive information in job applications. Additionally, our recruiters do not communicate with applicants through free e-mail accounts (Gmail, Yahoo, Hotmail) or conduct interviews utilizing video chat rooms. We will never ask applicants to provide payment during the hiring process or extend an offer without conducting a phone, live video or in-person interview. Please contact Lincoln's fraud team at fraudhotline@lfg.com if you encounter a recruiter or see a job opportunity that seems suspicious.
Additional Information
This position may be subject to Lincoln’s Political Contribution Policy. An offer of employment may be contingent upon disclosing to Lincoln the details of certain political contributions. Lincoln may decline to extend an offer or terminate employment for this role if it determines political contributions made could have an adverse impact on Lincoln’s current or future business interests, misrepresentations were made, or for failure to fully disclose applicable political contributions and or fundraising activities.
Any unsolicited resumes or candidate profiles submitted through our web site or to personal e-mail accounts of employees of Lincoln Financial Group are considered property of Lincoln Financial Group and are not subject to payment of agency fees.
Lincoln Financial Group (“LFG”) is an Equal Opportunity employer and, as such, is committed in policy and practice to recruit, hire, compensate, train and promote, in all job classifications, without regard to race, color, religion, sex (including pregnancy), age, national origin, disability, sexual orientation, gender identity and expression, Veteran status, or genetic information. Applicants are evaluated on the basis of job qualifications. If you are a person with a disability that impedes your ability to express your interest for a position through our online application process, or require TTY/TDD assistance, contact us by calling 260-455-2558.
This Employer Participates in E-Verify. See the E-Verify notices.
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