Customer and Partner Marketing Manager

Highspot • Full-time • Seattle, WA, US • 2w ago

What You'll Do

- Develop and execute joint marketing campaigns: Collaborate with internal teams, account management, customer success, and partner team, to create comprehensive marketing campaigns that drive demand generation. Define target audiences, messaging, and promotional strategies for joint activities across email, social media, webinars, and other channels.
- Customer Marketing Expansion: Create and execute global customer marketing campaigns aimed at expanding product adoption, deepening engagement, and driving upsell opportunities within the existing customer base. Collaborate with Customer Success, Product Marketing, and Sales to identify customer segments and craft personalized strategies for retention and growth.
- Build strong relationships: Cultivate and maintain strong working relationships with key internal stakeholders. This involves regular communication, collaborative planning, and understanding their marketing goals and priorities.
- Field Collaboration and Sales Support: Work with the sales team to identify and qualify leads generated through customer and partner marketing activities, ensuring a seamless handoff and consistent follow-up.
- Content creation: Collaborate on the development of compelling marketing content with Community Marketing, Corporate Marketing Team and Product Marketing, including email templates, landing pages, social media posts, and promotional materials that align with partner and customer needs.
- Track and report on performance: Monitor key performance indicators (KPIs) for all partner marketing activities related to events. Analyze data, generate reports, and provide insights to measure the effectiveness of campaigns and identify areas for improvement.
- Stay informed: Keep abreast of industry trends, best practices, and competitive landscape in partner marketing and the tech industry. Share knowledge and insights with the team to continuously improve strategies.

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