We are seeking a passionate and creative Social Media & Marketing Specialist to join our team
at Diverse Marketing. As a Social Media & Marketing Specialist, you will develop and implement
social media strategies to increase brand awareness, engage with our audience, and drive
traffic and leads. You will also assist in executing broader marketing initiatives to support our
overall business goals.
Responsibilities:
● Develop and implement social media strategies to grow our online presence and reach
our target audience across various platforms, including but not limited to Facebook,
Instagram, Twitter, LinkedIn, and TikTok.
● Create engaging and visually appealing content for social media posts, including
graphics, videos, and written copy.
● Manage and maintain the company's social media accounts, including scheduling posts,
responding to comments and messages, and monitoring engagement metrics.
● Collaborate with the marketing team to develop integrated marketing campaigns
incorporating social media elements to achieve business objectives.
● Monitor social media trends, tools, and best practices, and leverage insights to optimize
content and strategy.
● Analyze social media performance metrics using analytics tools and prepare regular
reports to track progress and identify areas for improvement.
● Stay up-to-date with industry trends and developments in social media marketing and
incorporate innovative ideas into our strategies.
● Assist in the creation and execution of marketing campaigns across other channels,
including email marketing, content marketing, and digital advertising.
● Collaborate with internal teams and external partners, including graphic designers,
content creators, and agencies, to ensure cohesive branding and messaging across all
marketing channels.
● Monitor competitor activity and industry trends to identify opportunities for differentiation
and improvement in our social media and marketing efforts.
Qualifications:
● Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
● Proven experience in social media marketing, with a strong understanding of social
media platforms, trends, and best practices.
● Excellent written and verbal communication skills, with the ability to craft compelling and
engaging content.
● Proficiency in social media management tools and analytics platforms, such as
Hootsuite, Buffer, Sprout Social, or similar.
● Creative thinker with a keen eye for design and aesthetics, and the ability to create
visually appealing content.
● Strong analytical skills with the ability to interpret data and metrics to inform strategy and
decision-making.
● Ability to work effectively in a fast-paced environment, manage multiple projects
simultaneously, and meet deadlines.
● Team player with strong collaboration and interpersonal skills, and the ability to work
cross-functionally with diverse teams.
● Self-motivated and proactive, with a passion for staying ahead of industry trends and
learning new skills.
● Experience with graphic design tools, video editing software, or other creative tools is a
plus.
Join our team and be part of a dynamic and innovative marketing department where your
creativity and expertise in social media will drive our brand's success
