Overview
As the
Sr. Manager, Global Hype Brand Collaborations, you will lead in the strategic development, management and execution of Crocs global collaborations and partnerships. This role will be a key position on the Global Product team, responsible for partner identification and communications, development, and oversight of product of hype global collaborators, meaning Fashion Brands, Streetwear Brands, and relevant Talent. This person will play an integral role in identifying current events, social / digital trends, authentic brand partners and talent that Crocs can align with to continue to create and innovate in the collaboration space. In addition to being on-top of music, fashion and culture trends, this person must be proficient in “drop culture” to support multiple collaborations throughout the year; and will also be responsible for all global partnerships, meaning long term collaborations with partners.
Working in partnership with partners and brands, marketing communications, creative and global marketing leads, the Sr. Manager will be responsible for identifying collaboration opportunities, developing fully coordinated product plans for collaboration drops, with the intent of driving headlines for the company and driving digital engagement among fans. From partner insights gathering and briefing, to building globally executable collaboration playbooks, to constant communication with partners, the Sr.Manager will lead collaborations from concepting to execution and reporting, all with the goal of growing brand relevancy, engaging Crocs core consumer and sub-communities and driving sell-through for collab products. They will heavily interact with Merchandising, Demand Planning, Marketing, Legal, Design, and other product team members for a magnificent product and marketing execution, volume and profit objectives of Crocs.
What You'll Do
- Demonstrate deep understanding of the most forward-thinking consumers globally and how to connect them to the Crocs brand
- Understand key brand objectives and initiatives on yearly and seasonal calendars
- Drive and implement global hype roadmap in collaboration with the VP of Brand Partnerships, Collaborations, and Licensing, and support in the identification of key opportunities for the brand, globally
- Facilitate and negotiate deal memo and long form agreements between Crocs legal and collaboration partners to effectively coordinate deal points and deliverables for the collaboration
- Consistently communication with a variety of brands, premier talent, influencers, and partners to plan, develop and implement aligned marketing plans
- Effective development and management of globally scalable product that will drive headlines, engage fans, and sell out product
- Management of Centric PLM and samples as needed
- Leads team of direct report(s), ensures productive and positive working environment.
- Ensures alignment with legal on all product, partner and marketing activation plans to stay compliant and within contractual terms for the safety of our brand and partners.
What You'll Bring to the Table
- Demonstrate deep understanding of the most forward-thinking consumers globally and how to connect them to the Crocs brand
- Understand key brand objectives and initiatives on yearly and seasonal calendars
- Drive and implement global hype roadmap in collaboration with the VP of Brand Partnerships, Collaborations, and Licensing, and support in the identification of key opportunities for the brand, globally
- Facilitate and negotiate deal memo and long form agreements between Crocs legal and collaboration partners to effectively coordinate deal points and deliverables for the collaboration
- Consistently communication with a variety of brands, premier talent, influencers, and partners to plan, develop and implement aligned marketing plans
- Effective development and management of globally scalable product that will drive headlines, engage fans, and sell out product
- Management of Centric PLM and samples as needed
- Leads team of direct report(s), ensures productive and positive working environment.
- Ensures alignment with legal on all product, partner and marketing activation plans to stay compliant and within contractual terms for the safety of our brand and partners
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Sr. Manager, Global Hype and Brand Partnerships
Salary or Pay Range: $165,000 - $175,000
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
Job Category: Corporate
