Digital Marketing Manager — Blue Springs, MO
Meyer Laboratory is seeking an experienced Digital Marketing Manager to join our growing team! This widespread role is ideal for a person who has “done it all” in marketing and brings fresh ideas and a positive can-do attitude to the job Do you like to own marketing projects end-to-end? Are you a seasoned content writer who can easily transition between developing social media posts and creating marketing collateral? Are you obsessed with analytics? Do you thrive in a fast-paced environment juggling a variety of projects? If this sounds like you, then let’s chat!
Responsibilities
Reporting to the Director of Marketing, this exciting new role will be instrumental in helping stand up the processes and workflows within a new marketing organization. The overarching goals for this position will center around increasing LeadGen, building brand awareness, and driving product education. To accomplish this, you’ll need to be a savvy marketer familiar with running multi-channel campaigns through social media, email, PPC ads, etc.
- Manage MarTech stack implementation, daily operations and integrations
- Assist with monitoring social media channels
- Collaborate with sales to determine critical product marketing needs
- Own SEO & SEM
- Create weekly dashboard reports for email campaigns and PPC ads
- Assist with creating brand templates
- Build HubSpot email campaigns and journeys
- Build automated HubSpot triggered campaign workflows
- Create HubSpot landing pages, forms, etc
- Liaise with Agency on key projects
- Assist with coordination of industry events and tradeshows
- Enforce brand governance
- Create sales collateral
- Graphic Design as needed
Required Education, Knowledge, Skills and Abilities
Degree in Business, Marketing or similar related field strongly preferred.
5-8 years of marketing operations background experience with a wide variety of technology platforms such as HubSpot, Trello, Canva, NetSuite, GA4, ZoomInfo, etc
Deep experience with HubSpot – building email campaigns, workflows, automations, designing landing pages, managing a CRM, publishing social media posts, etc.
An analytical mindset and strong report-building skills
A passion for website design, flow and maintenance
Expertise in setting up, optimizing, and maintaining Google PPC ads, LinkedIn and Facebook ads
Ability to multi-task and work in a fast-paced and changing environment.
Excellent communication skills (verbal and written) and ability to explain highly technical concepts in simple terms.
Excellent time management and budgeting skills
Ability to be meticulously organized
High performance individual that is a collaborative self-starter with personal accountability and follow-through.
Travel & Physical Requirements
Travel will be minimal and specifically related to key business needs.
Desk and computer work required.
Lifting required up to 50 lbs.
Compensation & Benefits
• Competitive Annual salary depending on experience
• Competitive benefits package
• 401(k) with company match
• Fantastic company culture with a work hard, play hard mentality
Company Info:
For over forty-six years, Meyer Lab has continued to pour our profits into Research and Development in order to custom blend chemicals to meet customer’s unique needs! This innovative technology has fueled growth, and Meyer Lab is now one of the fastest growing industrial chemical manufactures in the nation. Meyer Laboratory is recognized among industrial, flexographic, food processing, transportation, and distribution center users as having value added, premium products and systems. Every individual we add to our team must meet our core values of being a competitive, authentic, impactful, family. To learn more about our company, team, and core values, visit our website at www.meyerlab.com.
Join our team, apply today!
Meyer Laboratory, LLC. is an Equal Opportunity Employer. We consider applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status.
