As a Marketing Manager for Gold’s Gym, Company-Owned, you will play a key role in promoting our brand to both new and existing company-owned gym members. Your responsibilities will encompass developing effective marketing strategies, supporting the company-owned marketing arm of the business, and ensuring that all marketing efforts drive our immediate and long-term business goals. This role is on-site, based in Austin, TX.
- Support the implementation of company-owned specific marketing programs regarding, but not limited to, project ownership; distribution of program communication; curation of creative materials, development, review and routing of program results tracking; and coordination with cross-functional teams.
- Develop and maintain a monthly marketing communication document or dashboard for company-owned gyms including program descriptions, objectives, calendarization, communication strategy and measurement.
- Work closely with our creative team to produce a quarterly internal communication via a digital publication.
- Oversee the development of impactful presentations, marketing collateral, and other materials for our corporate sales division. Ensure they have the necessary marketing resources and support to achieve success, drive revenue growth, and enhance brand visibility.
- Prioritize goals and performance metrics for campaigns; and monitor regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement.
- Interpret critical insights and research that will drive company owned gym business efforts.
- Interact with Marketing Operations and other key internal/external players to develop and maintain project timelines, status documents and budget trackers.
- Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs.
- Conduct regular competitor landscape audits including promotional and pricing research and analysis.
- Craft the creative briefs and reports that communicate corporate gym business objectives and directions to internal team members.
- Craft presentations and develop POVs, conduct industry research to identify trends and opportunities.
- Manage and track spending of the of the company-owned marketing budget.
- Identifying potential program risks and developing contingency plans.
- Work with performance marketing to develop dashboards and reporting materials to share campaign results with executive level team members.
- Bring big ideas to the table and work collaboratively with internal teams (creative/influencer/social/digital experience) and departments to bring them to life.
- Mobilize and motivate internal and external teams to bring corporate/brand business objectives to life while ensuring collaboration, communication, trust, efficiency and quality of the work.
Requirements
- Bachelor's degree in business administration, marketing, communications, or related field,
- 3-5 years of relevant marketing experience as an agency account executive or brand side marketer.
- National multi-unit chain experience preferred.
- Strong organizational and project management skills with attention to detail.
- Excellent written and verbal communication skills, including copywriting and proofreading.
- Proficiency in various marketing platforms, channels, and best practices, including social, digital, email, and traditional marketing.
- Self-starter with the ability to independently drive projects forward, prioritize tasks, and meet deadlines.
- Strong analytical skills for data analysis and reporting.
