Discover Santa Clara Background
Discover Santa Clara® is a destination management organization (DMO) for the city of Santa Clara, CA. and is a private, not for profit, 501 C (6) organization with a 13-member board of directors. We have been in place since 2019 and while we have a solid foundation, we are still in a start-up phase and are eager to add team members that want to be part of building a strong, rewarding, highly regarded and productive team.
Discover Santa Clara Culture Statement
At Discover Santa Clara®, we foster a currency of trust, integrity, and unity as part of our shared team, partner, and customer journey. We are committed to work being a blend of hustle and fun, fueled by a dedication to high-performance and a belief that experimentation is the secret sauce for innovation. Personal accountability, authenticity, and feedback guide our actions. Our sense of community extends beyond the four walls of our office to include our partners, clients, and our communities.
Position Summary
Discover Santa Clara® is searching for an enthusiastic, organized, and detail-driven Marketing Coordinator (MC) to join and grow with our dynamic team. In this entry-level position, you’ll work closely with our Marketing & Sales teams to bring campaigns to life, create compelling content, and champion Santa Clara as a premier travel destination. This role is ideal for a motivated, team-oriented individual eager to learn and grow within the Hospitality and Tourism Marketing field. With guidance from a seasoned team, you’ll gain hands-on experience that will enhance your skills, as you contribute to campaigns designed to increase awareness and engagement with diverse audiences across digital and traditional platforms.
The Marketing Coordinator (MC) is an essential partner in supporting the Marketing Department in elevating Santa Clara as a top destination for meetings, conventions, leisure travel, and community events. Reporting directly to the Marketing Manager (MM), the MC will collaborate closely with the MM and other team members to bring campaigns and initiatives to life—driving tourism, supporting economic growth, and ensuring we achieve the DMO’s Key Performance Metrics (KPI’s). Additionally, the MC will assist the Sales team by coordinating and executing tradeshows and client events, contributing to a seamless experience that strengthens client relationships and promotes Santa Clara on a national scale.
All responsibilities assigned will be based on the direction and goals of the Silicon Valley/Santa Clara DMO, Inc., CEO and Board of Directors.
Job Duties and Responsibilities
The following is intended as general examples of the duties of this position and are not all-inclusive for specific positions. Other reasonable duties may be assigned.
- Collaborative engagement with the following entities (key partners) to fulfill assigned marketing & sales initiatives:
o DMO CEO
o Oak View Group Sales Team and General Manager
o Levy’s (Center Food & Beverage provider) Sales Team
o The City of Santa Clara
o The Santa Clara Tourism Improvement District (SCTID) lodging businesses
o Preferred partners and Santa Clara Businesses
- The Marketing Coordinator will play a key role in bringing the DMO’s social media strategy to life by:
o Assisting the Marketing Manager in maintaining an updated content calendar that aligns seamlessly with our established content pillars, ensuring our messaging remains consistent and impactful.
o Contributing to the creation of engaging posts and dynamic short-form videos that reflect the DMO’s style and voice, all under the direction of the Marketing Manager.
o Supporting strategic initiatives focused on expanding our reach and driving follower growth, helping to position Santa Clara as a destination that captures attention across digital platforms.
- Responsible for producing high-quality photo and video content that captures the essence of Santa Clara. A basic understanding of photography and videography is essential, as this role requires an eye for visual storytelling. The ideal candidate will bring foundational skills in photo and video editing, working confidently with software like CapCut, Adobe Illustrator, Photoshop, and Premiere Pro.
- Craft visually appealing graphics designed to captivate a diverse audience across multiple platforms. Graphic design tasks will encompass creating artwork optimized for social media, email campaigns, and website content, as well as designing flyers, signage, and promotional materials. Every piece must align with the DMO’s Brand Guidelines and follow established proofing processes to ensure consistency and quality in all visual communications.
- Support email marketing efforts by developing engaging content. and assisting with performance tracking. Working closely with the Marketing Manager, the MC will assist with performance tracking, receiving ongoing feedback and guidance to enhance each campaign's impact and effectiveness.
- Assist the Marketing Manager in collecting data on web traffic, social media engagement, and other key metrics, contributing to the reporting process for marketing campaigns, initiatives, and overall efforts. This role supports data-driven insights that inform and refine our strategies.
- Support in the planning and execution of influencer events as well as familiarization tours for meeting planners and media, ensuring a seamless and impactful experience that highlights Santa Clara’s unique offerings.
- Provide support to the Marketing Department with a variety of administrative tasks as needed,
contributing to the team’s efficiency and smooth operation.
Minimum qualifications
The minimum qualifications for education and experience can be met in the following way:
- Bachelor’s degree from an accredited college or university in marketing, public relations, advertising, hospitality, business, or a related field.
- Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) is required.
- Proficiency in Adobe Suite and graphic design, photo, and video editing software (Illustrator, Photoshop, Premiere, CapCut, Canva) is required.
- A minimum of one year of experience in a hospitality or tourism marketing role is strongly preferred.
- Experience managing social media business accounts on platforms like Instagram, Facebook, and LinkedIn is preferred.
- Performs related work as required.
Licenses and Certificates
Possession and continued maintenance of a valid class C California driver's license or the ability to provide alternative transportation as approved by the appointing authority and a safe driving record.
Other Requirements
The ideal candidate is highly coachable, with a strong commitment to professional growth and skill development.
- A keen eye for design, a creative mindset, and strong copywriting abilities are essential for this role.
- Effective prioritization and the ability to manage multiple tasks, with team support as needed, will be crucial for success.
- This position often requires availability on weekends and occasionally during evenings.
- May require minimum travel.
Knowledge, Skills, and Abilities
- Some experience across a broad spectrum of marketing functions—including communications, advertising, branding, digital marketing, and social media—is beneficial.
- Must be organized, capable of managing multiple diverse projects, and able to meet tight deadlines.
- Demonstrates proactive problem-solving abilities.
- Able to think strategically while also focusing on tactical execution.
- Maintains a consistently positive and professional attitude and appearance in the workplace.
- Thorough working knowledge of Microsoft Office and Excel.
- Excellent communication skills both orally and written.
- Ability to collaborate with a diverse group of individuals and groups.
- Thrives in a fast-paced and demanding environment.
- Establish, maintain, and promote effective working relationships with DMO team partners, other agencies, and the public.
- Demonstrate initiative and exercise good judgment in the performance of duties.
- Work independently and as a team member; recognize and set priorities and meet deadlines.
- Observe safety principles and work in a safe manner.
- Ability to build effective consensus within a team.
Essential Functions
- Prolonged periods of sitting at a desk and working on a computer.
- Must be able to lift 15 lbs.
- Must be able to climb stairs and walk inclines to meet with vendors, clients, and customers.
- Must be able to type up to 25 WPM.
