Overview:
We are seeking a highly creative and dynamic Social Media Marketing Specialist to join our Marketing team in New York City. This individual will be responsible for crafting compelling content for social media platforms, both internally and externally, with the aim of driving engagement, promoting the firm’s brand, and attracting top-tier talent.
Key Responsibilities:
- Content Creation: Develop high-quality, engaging content for social media platforms, focusing on both video and written formats.
- Internal content: Spotlight employee achievements, career growth stories, and internal events such as Veterans Day or other key initiatives.
- External content: Promote the firm’s brand, highlight leadership stories and create engaging short-form content to attract applicants.
- On-Camera Presence: Conduct interviews, present updates, and report on internal initiatives for social media posts.
- Engagement Growth: Strategize and execute plans to increase social media engagement and audience growth.
- Collaborate with a post-production team to finalize video content.
- Ensure a high volume of content production while maintaining top-tier quality and alignment with brand guidelines.
Qualifications:
- Experience: 4-7 years of social media marketing experience, with a focus on content creation and storytelling.
- Storytelling Skills: Exceptional ability to craft narratives that resonate with diverse audiences and align with the brand’s voice.
- Communication: Outstanding verbal and written communication skills.
- Industry Knowledge: Background in finance is a plus but not required; open to candidates from various industries including PR, communications, and related fields.
- Creativity: Demonstrated ability to develop innovative content ideas that drive engagement.
- On-Camera Comfort: Must be confident and engaging in front of the camera.
- Stability and Prestige: Proven track record of job stability and experience with top-tier companies.
- Education: Bachelor's degree is required
