Head/Director of Digital Marketing-Women’s Apparel-LA

24Seven Talent • Los Angeles County, CA, US • 1w ago

NEW HEAD OF DIGITAL MARKETING ROLE WITH HIGH END WOMEN'S CONTEMPORARY BRAND IN LA! MUST LIVE IN LA!

The Role

We are seeking a highly motivated and results-driven Head of Growth/Digital Marketing to lead and optimize our marketing efforts across the entire funnel including, but not limited to, Email, SMS, Affiliate, Social Media, Search, and Direct Mail channels across US and International markets. The ideal candidate will play a pivotal role in driving customer acquisition, retention, and engagement while ensuring brand consistency and achieving revenue goals for our retail company. This role will lead four team members.

Responsibilities

Develop, implement, and oversee marketing strategies across Email, SMS, Affiliate, Social, Search, and Direct Mail channels to align with business objectives. Analyze consumer behavior and market trends to inform targeted and personalized campaigns.
Oversee campaign creation, segmentation, automation, and performance optimization for Email and SMS marketing. Ensure compliance with data privacy regulations such as GDPR and TCPA.
Manage relationships with affiliate partners, monitor performance, and identify growth opportunities. Optimize affiliate programs to drive traffic, conversions, and revenue.
Lead organic and paid social media efforts to engage audiences, increase brand awareness, and drive traffic. Partner with agency partners to ensure the programs are optimized. Collaborate with creative teams to produce compelling content tailored to each platform.
Oversee paid search campaigns and ensure alignment with broader marketing initiatives. Partner with agency partners to ensure the programs are optimized. Collaborate with SEO specialists to optimize website content for search visibility.
Plan and execute targeted direct mail campaigns to complement digital efforts and reach offline audiences. Partner with direct mail agency to ensure the campaigns are optimized and are constantly evolving based on performance and industry trends.
Track, analyze, and share campaign performance across all channels on a consistent basis. Use insights to continuously improve strategies and ensure optimal ROAS.
Report on customer acquisition and retention on a regular basis.
Work cross-functionally with creative, brand marketing, merchandising, retail, and wholesale teams to ensure cohesive messaging and campaign alignment.
Lead and mentor a team.

Required

5+ years of experience in acquisition and/or retention marketing experience, in fashion.
Proven expertise in one or more of Email, SMS, Affiliate, Social, Search, and Direct Mail campaigns.
Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, Looker, Shopify, Excel/Sheets etc.).
Excellent communication, project management, and organizational skills.
Familiarity with marketing automation tools and platforms (Klayivo, Attentive, etc)
Knowledge of compliance regulations related to digital marketing (e.g., CAN-SPAM, GDPR, CCPA).