Pix4D is seeking a
Regional Marketing Specialist based in the Denver, Colorado metropolitan area.
As a member of our team, you will lead the strategy for demand and awareness generation within the North America region of Pix4D. You will be responsible for the planning and execution of activities such as digital content marketing, social media outreach, webinars, in-person events, and other activities to drive awareness and interest in Pix4D products in North America. You will also use digital analytics tools to measure the effectiveness and reach of our marketing tactics, to prioritize future initiatives and build better campaigns to drive demand within our market.
An important part of the role is collaboration with the teams located in Pix4D headquarters in Switzerland and the Marketing Team located in Spain as well as regional offices in other European countries.
For Colorado-based hires{{:}} Compensation Range{{:}} 70,000 USD - 90,000 USD, subject to standard withholding and applicable taxes. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, background, skills, education and certification
s.Responsibiliti
- esCreate and oversee the execution of digital and offline marketing campaigns, including email marketing, landing page creation, social media, events, and webina
- rsConnecting with key influencers, finding new influencers who can help generate good use cases (success storie
- s)Manage regional content creation, including blogs, case studies, and promotional materia
- lsUpdating the website and relevant social media channels in collaboration with the
- HQIdentifying key industry events and managing the entire planning process from registration to exhibiti
- onManage CRM tools to ensure accurate tracking of leads and marketing activiti
- esTracking and monitoring of all expenses for the marketing activities in the region, planning ahe
- adTracking engagement with digital marketing campaigns, understanding behavior from web traffic and assigning lead status for further nurturing or entering the sales funn
- elUsing analytics tools to understand the effectiveness of marketing activities for generating demand for e-commerce and direct channe
- lsWorking with sales operations to measure conversion rates of general web traffic to MQ
LsRequiremen
- tsAbility to conduct thorough market research to understand local consumer preferences, trends, competitors, and regulatory environments within the assigned regi
- onExcellent verbal and written communication skills to convey marketing messages effectively to diverse audiences, including local consumers, stakeholders, and team membe
- rsProficiency in analyzing data and metrics to measure the performance of regional marketing initiatives, identify opportunities for improvement, and make data-driven decisio
- nsKnowledge of digital marketing channels, including social media, email marketing, SEO, SEM, and content marketing, to reach and engage local audiences effective
- lyExperience with marketing analytics tools such as Google Analytics 4, Google Looker Studio, Mixpanel, Funnel.io is strongly preferr
- edProficiency with HubSpot CRM including Marketing Hub Enterprise, Sales Hub Enterprise, Service Hub Enterprise, Operations Hub Enterprise, and CMS Hub Enterpri
- seAbility to generate innovative ideas and strategies for regional marketing campaigns, promotions, and activations that capture the attention of target consume
- rsPerfect fit with Pix4D's values{{:}} passionate, positive, collaborative and respectful attit
udeWhat We Of
- ferExciting work with a cutting edge technology and in a fast-growing international comp
- anyWell located office in the DTC, close to public transportation and park
- ingFlexible working hours and hybrid work possi
- bleMedical, Dental and Vision Insura
- nceOpen vacancy policy and sick t
- imePaid public holid
- ays401k p
- lanEmployee Assistance Prog
- ramCompany Social Eve
- ntsEngage in projects that involve other team members around the wor
ld Working environm
entPix4D is a unique, fun, and intellectually stimulating company where you can grow and excel in your field. Our environment is authentic and multicultural, a place where we respect and learn from each other in the pursuit of being the best at what we do. Get more information he
re.Recruitm
entPix4D promotes diversity and offers opportunities across all levels and career paths in all of its offices regardless of gender, race, or religion. We use standardized and structured interviews to ensure all candidates are treated equally and avoid any discriminati
on.Comp
anyWhen you work at Pix4D, you empower professionals worldwide to digitize reality through survey-grade georeferenced 2D maps and 3D models. These outputs can be measured, analyzed, and shared, all based on data from images taken by plane, drone, or mobile pho
ne.We build solutions that take advantage of technology including reality capture, computer vision, digital twins, and machine learning to help solve our customers' most complex challeng
es.Founded in 2011, Pix4D has its headquarters in Lausanne, Switzerland and commercial and R&D offices in Denver, Berlin, Tokyo, Bucharest and Madr
id.
