Position Overview:
Team Win is seeking a highly skilled and imaginative Freelance Social Media Creative Director to collaborate with our agency in creating compelling and innovative social media content for our clients. The ideal candidate will bring a blend of strategic thinking, creative flair, and expertise in platform-specific best practices to develop and execute content that resonates with diverse audiences. While prior experience in a creative agency is highly preferred, we value a portfolio that demonstrates a proven ability to deliver impactful, cross-platform campaigns.
Key Responsibilities:
Creative Strategy Development:
- Collaborate with clients and internal teams to understand brand goals, messaging, and target audiences.
- Develop innovative content strategies that align with clients' objectives and leverage the unique strengths of each social media platform.
Content Creation and Execution:
- Conceptualize, design, and oversee the production of engaging, high-quality content, including videos, graphics, and written posts, with an emphasis on TikTok, Instagram, Facebook, LinkedIn, YouTube, and Reddit.
- Ensure content adheres to brand guidelines while being optimized for platform-specific algorithms and audience behaviors.
Social Media Best Practices:
- Stay up-to-date on the latest trends, features, and algorithms across social platforms
- Apply platform-specific insights to enhance both paid and organic content performance.
Performance Optimization:
- Analyze content performance metrics and use data-driven insights to refine and optimize future campaigns.
- Proactively identify opportunities to test new formats, trends, or ideas to elevate content effectiveness.
Qualifications:
- Experience: Minimum 5 years in social media content creation, ideally with prior experience in a creative agency setting.
- Platform Expertise: Deep understanding of TikTok, Instagram, Facebook, LinkedIn, YouTube, and emerging platforms, with a focus on platform-specific best practices for both organic and paid content.
- Creative Vision: Strong portfolio showcasing innovative and impactful social media campaigns.
- Technical Skills: Proficiency in content creation tools (e.g., Adobe Creative Suite, Canva, video editing software)
- Communication: Excellent written and verbal communication skills, with the ability to present and justify creative concepts to clients and team members.
- Adaptability: Strong ability to pivot and adapt in a fast-paced, dynamic environment.
- Trend Awareness: Keen interest in social media trends, pop culture, and emerging digital behaviors.
Work Arrangement:
This is a freelance position with flexible working hours. Candidates must be available for regular check-ins and collaborative sessions during agreed-upon hours. Remote candidates are welcome, but must have a reliable setup for virtual communication and content production.
About Team Win Studios:
Team Win brings the strategic thinking and creative direction of an advertising agency and the resourcefulness and production clout of film industry tastemakers to a full-service creative studio with world-class filmmakers & strategists at the helm.
We hold our commercial work to the highest standards of creativity and execution, and deliver across broadcast, digital-first content, audio advertising, docu-series, display and other forms of media. We work across a number of industries, and our client list includes: Google, Harry & David, Marriott, Realtor.com, Snap Inc., PayPal, BMW, GE, Boeing and many, many more.
