Job Summary
The Marketing Manager plays a pivotal role in the development, management and implementation of successful and innovative multi-channel global media plans. The role encompasses translating Brand Strategy to clear Go-To-Markets briefs, and leading the brief creations for media agencies, while ensuring both departmental and brand objectives and targets are met/exceeded. Highly collaborative, this role partners with the Creative, Digital, Press, and Timepieces teams as well as departments across the business and external media agencies.
Key Duties, Responsibilities and Accountabilities
Media Planning
- Responsible for global media management
- Key liaison for media buying from strategy planning to ad layouts, trafficking, validation and reporting
- Provide annual and campaign specific visual strategies
- Manage master ad visuals files and assets and recommend best fit for use
- Point of Contact for custom content and advertorials
- Point of Contact for media agencies briefs
- Key Media Partner Relationship Management
- Track campaign performance for optimization and improvement by market
- Quarterly media spend and results reporting including website analytics
- Monthly Proof of Performance reporting
- Ensure media software is up to date and accurate
- Invoice processing and budget management
- Point of Contact with Timepieces team on integrated buys
Strategy
- Responsible for Go-To-Market Campaign Launch Plans & Recap Decks
- Maintain timeline and departmental communications
- Analyze overall campaign results and provide future recommendations
- Distribution of 360 Campaign templates, guidelines, visual strategies and assets to markets
- Traffic and manage local market briefs
- Partner with Management on annual marketing strategy deck
Job Qualifications
- Over 8-10 years’ relevant working experience in luxury or cosmetics business.
- Analytical thinking and strategic planning, necessary business acumen for decision making
- Strong relationship management and interpersonal skills
- Advanced Microsoft Excel skills for data analysis and reporting
- Complex problem-solving
- Innovative and creative thinking (need fresh thinking)
- Bachelor’s Degree in Marketing or related discipline
- Excellent written, verbal communication and presentation skills
