Company & Culture
At GT’s Living Foods, we’re more than just a company – we’re a community passionate about creating a healthier, happier world. Over the last 30 years we’ve built a culture of inclusivity and authenticity, where our shared values create an environment that inspires you to do your best while achieving meaningful results. Our mission to transform health and happiness through potent, living foods has established us as the #1 Kombucha brand and a leader in the Health & Wellness space.
Requirements
- Experience in Consumer Packaged Goods (CPG), with a preference for experience in health & wellness or food & beverage sectors
- 6-8 years of brand management in multi-channel marketing within CPG; 5+ years of team management role
- A passionate advocate for the company’s brands and values, with a strong commitment to driving brand success
- Bachelor’s Degree in Business, Marketing, or related field; MBA preferred
- Proficient in syndicated data analysis, with preference for experience using IRI, SPINS, or ACNielsen
Job Description
We are seeking a
Brand Marketing Manager who blends creativity, strategic insight, cultural awareness, and operational excellence to join our growing team. This is a unique opportunity to help shape the brand strategies and marketing campaigns that will propel Synergy and our other brands into their next phase of growth.
Key Responsibilities
- Develop, execute, and optimize brand strategies to enhance brand affinity, drive awareness, and build consumer loyalty and advocacy.
- Oversee the creation of brand positioning and messaging frameworks, ensuring clarity and consistent communication across the organization.
- Lead the development and execution of innovative campaigns, ensuring cohesive execution across all touchpoints.
- Manage the planning and execution of multi-channel marketing campaigns, encompassing Paid, Earned, Shared, and Owned media.
- Drive product innovation by developing and executing go-to-market launch strategies that generate excitement and visibility for new products.
- Collaborate with Marketing, Sales, Creative, Finance, and Operations teams to develop customer programs, brand communication plans, and sales tools that increase sales and strengthen market positioning.
- Monitor business and campaign performance, report key metrics and insights to senior leadership, and provide actionable recommendations for optimization.
- Utilize market research and consumer insights to inform strategies and identify new growth opportunities.
- Lead team development, fostering a high-performance culture and elevating the quality and effectiveness of work across the organization.
- Identify opportunities for process improvement, promote best practices, and implement changes to enhance team performance.
Key Characteristics
- Proactive and results-oriented, with a strong ability to navigate ambiguity
- Collaborative team player with a focus on collective success
- Deeply connected to cultural trends and shifts
- Inquisitive and driven by a desire to learn and grow
- Strategic thinker with a constructive, challenger mindset
- Receptive to feedback and committed to continuous improvement
Qualifications & Required Knowledge, Skills And Abilities
- Strategic thinking, ability to develop and translate strategies into actionable marketing plans that achieve business objectives through targeted, on-brand marketing tactics.
- Analytical expertise, Strong ability to analyze complex data sets, extract actionable insights, and leverage those insights to drive brand performance.
- Effective communicator, excellent interpersonal, communication, and presentation skills, with the ability to engage and influence stakeholders at the executive level.
- Adaptable, comfortable working in a dynamic, fast-paced environment and adjusting to evolving priorities.
- Project management skills with a proven ability to manage multiple projects simultaneously, meet deadlines, and deliver high-quality results.
- Detail oriented, passionate about executing tasks with precision and maintaining high standards in every aspect of the work.
- In-depth understanding of packaging, advertising, promotions, shopper marketing, and the brick-and-mortar retail landscape.
- Strong leadership skills with a focus on building and developing high-performing teams and driving results through others.
GT’s Employee Experience (Benefits/Perks)
- Health Insurance: Medical, Dental, Vision, LTD Life & Disability
- 401K with Matching
- Employee Assistance Program
- Discounts on the amazing GT’s product line
- Corporate Discounts with our partners thru LifeMart (concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, gyms, childcare, and more!)
- Others: on-site corporate gym, food trucks every weekday, and quarterly employee appreciation events
Job Details
- Work Hours: Monday-Friday – Standard Business Hours – Hybrid
- Work Attire: Smart/Business Casual
- Pay Range: Brand Manager - $120,000 to $130,000, bonus eligible
Hybrid
GT's Living Foods, LLC is an Equal Opportunity Employer committed to hiring a diverse workforce and maintaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, disability or any other basis protected under federal, state or local laws.
