We are seeking a Vice President, Marketing Analytics and Data Science for a progressive cutting-edge client in Minnesota. This role will provide executive leadership through strong knowledge of digital marketing, data science and measurement. The ideal candidate will be a tenured Vice President possessing the ability to create solutions, internally and with clients. This includes a solid foundation of knowledge in media measurement/modeling, Google Analytics, database marketing principles and statistical modeling. Extra points for a wealth of curiosity, passion, and motivation.
This role will be located in Minneapolis, Minnesota and have three days a week hybrid office hours. Prior agency experience is needed.
WHAT YOU WILL BE DOING
- Partner with internal stakeholders and clients to design, implement, and execute measurement solutions that improve media program, website, and marketing program performance.
- Lead statistical/database marketing efforts as financial analysis and statement efforts.
- Lead executive-level conversations to recommend and advise the best approach and evaluate results.
- Provide actionable business insights through analyzation of complex, high dimensionality data.
- Develop a vision to grow the analytics capability for existing and new clients.
- Manage, support, and mentor a team of analysts with expertise in marketing performance analysis, dashboarding, website analytics, customer segmentation, financial analysis, ROI modeling, lifetime value analysis, cross channel analysis, and media mix analysis.
- Recommend KPIs and establish measurement processes for media plans, personalization strategies, loyalty programs, and other marketing efforts.
- Oversee report definition and generation.
- Lead the deployment of analytic systems and reporting projects, including website testing, campaign management, Pilot/in-market analysis (A/B and multi-variate test)
WHAT YOU BRING TO THE TABLE:
- The ability to provide actionable business insights through analyzation of complex, high dimensionality data, awareness of best practices, and passion for understanding and implementing evolving industry trends.
- Minimum of a bachelor’s degree in a relevant quantitative field (e.g., statistics, mathematics, economics, operations, marketing/business, research, social science, or related area)
- 8+ years’ experience leading people and teams
- 8+ years’ experience in reporting and analytics
- 5+ years in an analytical role within a marketing/advertising employment setting
- Experience in a services industry (agency and/or consulting)
- Experience with database marketing, economic modeling, data mining and predictive modeling.
- Experience with digital marketing analytics software (Adobe Analytics, GTM, Omniture, Google Analytics, ViQ, etc.)
- Deep understanding of media landscape, site analytics, attribution, and CRM systems for holistic advising (ex. Adobe Omniture, Google 360, Bizible, VisualIQ, Salesforce, Eloqua)
- Strong project management, attention to detail and time management skills
- Working knowledge of one or more analytical software platforms (e.g., SAS, SPSS, R, Alteryx, or open-source data mining tools such as Python)
- Working knowledge of database querying, reporting and visualization tools (e.g., Tableau, Alteryx, SQL).
- Working knowledge of Scrum/Agile experience and methodologies
** Sponsorship is not currently available **
