Job Summary:
This role will be responsible for developing, leading, and executing all aspects of the company’s external marketing strategy. This includes managing external communications, channel marketing, customer marketing, digital channels, social media, public relations, trade shows, and events.
As this is a newly created position, the ideal candidate will be a leader with a hands-on approach to implementation. The role will immediately build and lead a high-performing marketing team, starting with the hiring of 3-4 team members within the first 3-6 months and continuing to grow as the business requires.
Key Responsibilities:
- Marketing Strategy & Leadership: Develop and implement a comprehensive external marketing strategy that aligns with overall business goals and objectives spanning construction, insurance, government, and real estate industries.
- External Communications: Manage all external communications, including messaging, public relations, media outreach, and brand reputation.
- Channel & Customer Marketing: Drive marketing initiatives to support channel partners and enhance customer acquisition, retention, and engagement.
- Digital Marketing: Oversee digital marketing efforts, including website management, SEO/SEM, email campaigns, and paid media strategies.
- Social Media Management: Lead the development and execution of social media strategies to build brand awareness and customer engagement across all platforms.
- Trade Shows & Events: Plan, coordinate, and execute all trade show participation, industry events, and corporate marketing events to maximize impact and ROI.
- Team Building & Leadership: Recruit, hire, and mentor a team of marketing professionals, establishing processes for effective collaboration, performance management, and growth.
- Metrics & Reporting: Establish KPIs, track performance across all marketing channels, and provide regular reporting on marketing effectiveness and ROI.
- Collaboration: Work closely with other departments (e.g., Sales, Product, and Operations) to ensure alignment of messaging, strategy, and objectives.
- Current & Evolving Technology: Stay current with the ever-changing technology landscape. Implement and utilize next-generation tools and utilities where appropriate.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field; an MBA is a plus.
- 10+ years of progressive experience in marketing roles, including leadership positions.
- Proven track record of successfully developing and implementing external marketing strategies.
- Experience managing multi-channel marketing initiatives, including digital, social, and customer marketing.
- Demonstrated success in building, mentoring, and leading high-performing teams.
- Exceptional communication, leadership, and strategic-thinking skills.
- Strong analytical skills with experience in tracking KPIs and delivering data-driven results.
- Experience managing budgets, marketing vendors, and external agencies.
- Ability to thrive in a fast-paced, entrepreneurial environment with a hands-on approach.
- Familiarity with geospatial technologies (GIS), insurance, contracting, and government marketing is a significant plus.
- Excellent communication and interpersonal skills to collaborate with technical and non-technical stakeholders.
