The Marketing Manager, Digital Campaigns will be responsible for the development, execution, and optimization of targeted, data-driven digital marketing strategies for high-value accounts. You will leverage a range of digital marketing tools and channels to engage key stakeholders at targeted accounts and deliver personalized, impactful campaigns that drive measurable results. Your work will contribute to account growth, revenue generation, and building long-term relationships with strategic accounts.
Your Role
In this role, you will:
- Partner with Regional Marketing and customer account teams to develop a deep understanding of customer strategy, dynamics, upcoming pursuits, critical players and priorities
- Build and refine strategic digital-first campaigns plans, including Account Based Marketing (ABM), Key Pursuit and Product-oriented plans
- Develop creative, compelling, customizable digital campaigns e.g., email, display, social, paid media, with tailored messaging, content, and presentation materials to drive awareness and ultimately attendance at virtual (webinars) or in person events.
- Create marketing campaign calendar that everyone has visibility to and ensure it is up to date
- Leverage a data driven approach to continuously improve marketing efforts, including measuring results/ROI of digital campaign efforts, tracking customer engagement and regularly provide feedback and insights to relevant teams
- Collaborate with customer facing teams and attend regular customer account meetings
- Help to get buy in for and roll out CRM (Salesforce) to the account teams. Work with account and digital marketing teams to ensure the contact and opportunity information is up to date
- Stay up to date on latest ABM thinking and technology
- Coordinate with marketing centers of excellence to execute the plan, including with:
- Digital team to plan and launch email campaigns and build dedicated customer webpages
- Social media team to create and launch targeted social campaigns
- Events team to develop and execute tech events, plant tours and critical meetings
- Editorial and design teams to produce new content
- Customer Experience team to identify opportunities to engage with accounts
Your Background
Required Skills, Experience and Qualifications:
- 10+ years of business experience in a customer facing role in the automotive industry required
- Results driven, with a track record of exceeding goals through determination and persistence; focuses on action and outcomes - attacks everything with drive and energy
- Strong interpersonal skills with the ability to build productive relationships across a broad array of geographies and functional areas
- Ability to lead and motivate others, including those without a direct reporting relationship
- Promotes a culture of collaboration and teamwork across organizational boundaries
- Outstanding verbal and written communication skills, confidence and professionalism to influence team members at all levels with logic, conviction and persuasion
- Strong analytical skills, with demonstrated ability to synthesize information, prioritize effectively, and drive results with a strong sense of urgency and decisiveness
- Track record of driving and improving programs, with flawless attention to detail and very strong project management, organizational and problem-solving skills
- Driven by intellectual curiosity with the ability to work autonomously
- Deep understanding of digital marketing channels including paid media (PPC, display), social media, email marketing, and more.
- Strong experience with marketing automation tools (e.g., Marketo) and CRM systems (e.g., Salesforce).
Why join us?
- You can grow at Aptiv. Aptiv provides an inclusive work environment where all individuals can grow and develop, regardless of gender, ethnicity or beliefs.
- You can have an impact. Safety is a core Aptiv value; we want a safer world for us and our children, one with: Zero fatalities, Zero injuries, Zero accidents.
- You have support. We ensure you have the resources and support you need to take care of your family and your physical and mental health with a competitive health insurance package.
Your Benefits at Aptiv:
- Private health care effective day 1 of employment
- Life and accident insurance
- Paid Time Off (Holidays, Vacation, Designated time off, Parental leave)
- Relocation assistance may be available
- Learning and development opportunities
- Discount programs with various manufacturers and retailers
- Recognition for innovation and excellence
- Opportunities to give back to the community
- Tuition Reimbursement
- Adoption Assistance
- Fertility Coverage
Apply today, and together let’s change tomorrow!
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Aptiv is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender identity, sexual orientation, disability status, protected veteran status or any other characteristic protected by law.
