ABOUT THE ROLE:
We are looking for a highly organized, goal-oriented, self-starter to join our Growth Marketing Team. This role is critical in driving against event initiatives that contribute to company pipeline, revenue, and brand visibility. The ideal candidate will possess a proven track record of managing and scaling events, optimizing performance, and working cross-functionally to deliver impactful outcomes.
WHAT YOU'LL DO:
- Execute event plans for our Annual Events Calendar, including trade shows, conferences, field events, ReWork Health, and other ancillary events
- Support the project management for our event marketing processes including budget, timeline, and execution for event deliverables, including but not limited to contracts, invoices, booths, sponsorships, collateral, swag, internal communications, pre-event promotions, and post-event follow-up
- Work closely with key internal stakeholders (sales, customer success, design studio, etc.) to align on deliverables, ensure timelines are met, and maximize integrated efforts and event execution
- Build and maintain relationships with key third-party vendors and partners, managing programs and ensuring deliverables are on track
- Build and execute integrated campaigns including email campaigns, paid ads, to drive engagement pre-event and post-event
- Work with product marketing to ensure proper messaging/content is delivered including but not limited to, speaking opportunities, collateral, videos, PR/AR opportunities, etc.
- Work with sales to coordinate proper pre-event outreach and post-event follow up
- Establish measurable objectives and success criteria, including pre-and-post evaluations
- Assist with data entry and campaign / list management from all events
- Work with Growth Marketing Manager to manage and reconcile event budget
- Provide onsite or virtual support during events as needed
WHO YOU ARE:
- 3+ years of proven experience in events or field marketing with a track record of successful event execution
- Ability to manage multiple concurrent events within established timelines
- A history of creativity when approaching events to help brands "stand out" from the noise
- Exceptional prioritization, project management, and budget management skills
- Strong written and communication skills
- Roll up your sleeves, can-do attitude
- Proficiency with Pardot or similar marketing automation software
- Travel to / stay for events to support on site when needed
EXTRA CREDIT:
- Experience with Salesforce
- Familiarity with the employer benefits industry
- Start-up experience
BASE SALARY: $100,000-135,000
CYBERSECURITY AWARENESS NOTICE
In response to ongoing and industry-wide fraudulent recruitment activities (i.e., job scams), Rightway wants to inform potential candidates that we will only contact them from the @rightwayhealthcare.com email domain. We will never ask for bank details or deposits of any kind as a condition of employment.
ABOUT RIGHTWAY:
Rightway is on a mission to harmonize healthcare for everyone, everywhere. Our products guide patients to the best care and medications by inserting clinicians and pharmacists into a patient's care journey through a modern, mobile app. Rightway is a front door to healthcare, giving patients the tools they need along with on-demand access to Rightway health guides, human experts that answer their questions and manage the frustrating parts of healthcare for them.
Since its founding in 2017, Rightway has raised over $205mm from investors including Khosla Ventures, Thrive Capital, and Tiger Global. We're headquartered in New York City, with a satellite office in Denver. Our clients rely on us to transform the healthcare experience, improve outcomes for their teams, and decrease their healthcare costs.
HOW WE LIVE OUR VALUES TO OUR TEAMMATES:
We're seeking those with passion for healthcare and relentless devotion to our goal. We need team members that embody our following core values:
Our humanity binds us together. We bring the same empathetic approach to every individual we engage with, whether it be our members, our clients, or each other. We are all worthy of respect and understanding and we engage in our interactions with care and intention. We honor our stories. We listen to—and hear—each other, we celebrate our differences and similarities, we are present for each other, and we strive for mutual understanding.
- We redefine what is possible
We always look beyond the obstacles in front of us to imagine new solutions. We approach our work with inspiration from other industries, other leaders, and other challenges. We use ingenuity and resourcefulness when faced with tough problems.
We believe that a spirit of open discourse is part of a healthy culture. We understand and appreciate different perspectives and we challenge our assumptions. When working toward a decision or a new solution, we actively listen to one another, approach it with a "yes, and" mentality, and assume positive intent. Once a decision is made, we align and champion it as one team.
Changing healthcare doesn't happen overnight. We reflect and learn from challenges and approach the future with a determination to strive for better. In the face of daunting situations, we value persistence. We embrace failure as a stepping stone to future success. On this journey, we seek to act with guts, resilience, initiative, and tenacity.
Healthcare is complicated and personal. We work tirelessly to meet the goals of our clients while also delivering the best experience to our members. We recognize that no matter the role or team, we each play a crucial part in our members' care and take that responsibility seriously. When faced with an obstacle, we are kind, respectful, and solution-oriented in our approach. We hold ourselves accountable to our clients and our members' success.
Rightway is Proudly an Equal Opportunity Employer that believes in strength in the diversity of thought processes, beliefs, background and education and fosters an inclusive culture where differences are celebrated to drive the best business decisions possible. We do not discriminate on any basis covered by appropriate law. All employment is decided on the consideration of merit, qualifications, need and performance.
