Senior Director of Channel Marketing
Location: Dallas / Ft. Worth Market (relocation assistance provided)
General Merchandise Consumer Products Company
Responsibility across all channels (Mass, Hardware, Club, and others) and brands within the portfolio. This opportunity will have 3 direct reports (Channel Marketing Managers).
This is a new team within the Commercial Group and their main focus will be commercializing existing products and leading the execution of customer/channel-focused strategy
- Leading line reviews with insights and helping sales win at the shelf
- Creating Promotional plans and off-shelf vehicles (clip strips, quarter pallets, endcaps, etc...)
- In-Store Displays
- Customer Specific Marketing
- Identifying gaps with retailers
- Designing and implementing point-of-purchase materials
- The internal liaison for sales and customer
- And the external liaison for product/supply chain and logistics
This is a huge breakthrough for the organization, as the Product Development team previously performed this function. The Board has identified the new Channel Marketing team as having the potential to be their most important growth driver for 2025.
Cameron Smith & Associates is a leading recruiting firm specializing in the Consumer Products Industry.
