Job Overview:
The Director of Marketing at GBC Food Services, LLC will spearhead the vision, development, and execution of strategic marketing plans to enhance GBC as a brand and to maximize sales across our emerging portfolio of brands. This position involves a mix of visionary, analytical, and leadership responsibilities, ensuring the alignment of marketing initiatives with business goals across various retailers and portfolios of business. This is a highly collaborative position, requiring consistent communication with company Executives R&D and Operations Departments.
Supervisory Responsibilities:
- Oversee the marketing team, including hiring, training, and performance evaluation.
- Coordinate with cross-functional teams to ensure cohesive branding and promotion strategies.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies to create awareness of the company’s business activities and drive sales in the food services retail environment.
- Supervise the department and provide guidance and feedback to other marketing professionals.
- Create and execute detailed marketing strategies across various platforms.
- Plan and execute campaigns for corporate promotion, launching new product lines with in-store assets, brand websites, and social media.
- Create reports illustrating effectiveness of campaigns.
- Monitor progress and submit performance reports.
- Analyze market trends and competitors’ methods using syndicated data and adjust strategies as needed.
- Ensure brand consistency in all advertising efforts.
- Allocate resources and manage budgets to maximize ROI.
- Partners with business development to create story telling sales presentations that highlight the best of GBC Food Services capabilities
Competencies:
- Strategic Thinking: Ability to develop strategies aligned with company goals.
- Leadership: Capacity to lead, ownership, motivate, and manage teams.
- Analytical Skills: Proficiency in analyzing data to inform decision-making.
- Creativity: Inventiveness in developing unique marketing campaigns and solutions.
Required Skills/Abilities:
- Excellent communication and interpersonal skills.
- Strong understanding of market research techniques and data analysis methods.
- Proficiency in digital marketing platforms and tools.
- Strong presentation skills are a plus.
- Experience in photography is preferred.
Education and Experience:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience as a Marketing Manager 5+ years
- Experience in the retail food, CPG, or grocery sector highly preferred
Physical Requirements:
- Ability to work long hours, including evenings and weekends when necessary.
- Capability to handle the stress of meeting tight deadlines and changing priorities.
- Ability to travel domestically with varying notice and periods of time.
Work Environment:
- Office setting with frequent meetings and collaborative projects.
- May require travel to branch locations, events, or conferences. This is not a hybrid position.
Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties are subject to change, with or without notice.
Equal Opportunity Statement: We are committed to creating an inclusive environment, valuing diversity in our team. Employment decisions are based on merit, qualifications, and business needs.
