Arbonne is seeking a highly skilled and experienced Director of Digital Marketing to lead our talented team of digital marketing specialists. Your primary focus will be on driving organic growth and customer relationship management (CRM) activities. You will be responsible for developing and executing digital marketing strategies that drive customer acquisition, engagement, and retention across various digital platforms.
What You Will Be Doing
Digital Marketing Strategy
- Develop and implement comprehensive digital marketing strategies to drive organic growth and enhance customer relationship.
- Focus on customer acquisition, engagement, and retention through various digital channels.
- Stay updated with the latest digital marketing trends and technologies to ensure Arbonne remains at the forefront of the industry.
Team Leadership:
- Lead, mentor, and manage a team of digital marketing specialists, fostering a collaborative and high-performance culture.
- Provide guidance and support to team members, ensuring the successful execution of digital marketing campaigns.
Global Activities
- Oversee global digital marketing activities, including email marketing, marketing automation, paid and owned online activities, and user experience (UX)
- Develop and implement global digital marketing strategies to drive online growth and increase customer engagement.
- Ensure consistency and alignment of digital marketing efforts across different regions and markets.
Customer Relationship Management (CRM)
- Develop and implement CRM strategies to enhance customer loyalty and lifetime value.
- Utilize data-driven insights to optimize customer journeys and improve overall customer experience.
Performance Analysis and Reporting
- Monitor and analyze the performance of digital marketing campaigns, providing regular reports to senior management.
- Analyze data and marketing metrics to track performance, optimize strategies, and report on results to senior management.
- Identify emerging trends in digital marketing technology and leverage new tools and platforms to enhance campaign performance.
What You Need:
- Proven experience as a Director of Digital Marketing or in a similar senior digital marketing role.
- Strong expertise in digital marketing strategies, including SEO, SEM, social media, email marketing, and marketing automation.
- Experience in CRM and customer lifecycle management.
- Excellent leadership and team management skills, with the ability to inspire and motivate a diverse team.
- Deep understanding of global digital marketing trends and best practices.
- Strong analytical skills and the ability to interpret data to drive decision-making.
- Exceptional communication and presentation skills.
- Bachelor’s degree in marketing, Business, or a related field; advanced degree preferred.
- Experience in network marketing is a plus but not required.
- Current portfolio to be submitted with your application.
- Ability to work on site up to 3 days a week.
- Commitment to model and live out our Core Values (Accountability, Community, Innovation and Courage) and a positive mindset are critical for success and should reflect in everything you do.
The Arbonne Promise
As a company, Arbonne has been driving the healthy living movement forward for over 40 years, creating positive change within the health & wellness industry, within our customers’ and consultants’ lives, and for the environment. We began by leading the clean beauty movement in 1980 and have continued to evolve and lead as healthy and wellness has become an integral part of our everyday lives.
While some things change, our standards haven’t. Throughout the years, Arbonne has been committed to sustainability, and we consider people and the planet in every decision we make. Arbonne is proud to be a Certified B Corporation.
Our culture
We are a global family, united by a shared passion for excellence and a commitment to fostering a diverse, inclusive, and respectful environment where everyone feels valued and empowered to reach their full potential. We celebrate collaboration, knowledge sharing, and a sense of ownership. We believe that by learning from each other, supporting each other, and working together towards our shared goals, we can achieve extraordinary things.
Join us on this journey of thriving together. Let's build a better future, for ourselves, for our planet, and for generations to come.
Arbonne International is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sexual orientation, national origin/ancestry, age, sexual orientation, gender identity, gender expression, military/veteran status, marital status, disability status, or any other basis prohibited by law. At Arbonne International, it's about each person bringing passion and skills to a dynamic and inclusive workplace!
