About Us:
Spencer's is a premier spa located in the heart of Soho, NYC, with plans to expand to 50 locations nationwide. We offer top-tier massage and facial services in a luxurious setting and pride ourselves on delivering an exceptional guest experience and cultivating a brand synonymous with relaxation, wellness, and style.
Job Summary:
We are seeking an experienced and innovative Marketing Director to lead and execute all marketing strategies to drive brand growth, customer engagement, and revenue. The ideal candidate will have a passion for wellness and beauty, a deep understanding of the luxury market, and a proven track record of delivery and execution of impactful brand strategy at the highest levels.
Key Responsibilities:
- Develop and Execute Marketing Strategy: Design and implement comprehensive marketing plans to support business goals, including increasing brand awareness, driving bookings, and expanding our customer base.
- Social Media Management: Ideate content creation, scheduling, and engagement for all social media platforms, ensuring a consistent and engaging brand voice.
- Influencer Partnerships: Identify, cultivate, and manage relationships with influencers to promote Spencer's through authentic collaborations and events.
- Experiential Events: Plan and execute innovative events that showcase Spencer's offerings, enhance community engagement, and attract media attention.
- Digital Marketing: Lead website marketing initiatives, including SEO, SEM, email campaigns, and promotions to optimize online presence and drive traffic.
- VIP Guest Services Program: Oversee the VIP program, ensuring premium clients receive personalized communication, exclusive offers, and unparalleled service to deepen loyalty and satisfaction.
- Brand Management: Maintain brand consistency across all channels and materials, ensuring alignment with our luxury and wellness positioning.
- Performance Analysis: Track and analyze the performance of campaigns, providing regular reports and actionable insights to adjust strategies as needed.
- Collaboration: Work closely with other departments, including Operations and Customer Experience, to ensure cohesive messaging and support for key business objectives.
- Budget Management: Develop and manage the marketing budget, ensuring optimal allocation of resources to maximize ROI.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field (MBA preferred).
- Minimum of 5 years of experience in marketing, with at least 3 years in a leadership role.
- Proven success in creating and executing multi-channel marketing strategies in the luxury, beauty, or wellness industries. Applicants will be required to submit case studies.
- Strong knowledge of social media platforms, digital marketing tools, and analytics platforms.
- Exceptional organizational and project management skills with the ability to handle multiple priorities.
- Excellent communication and interpersonal skills to build relationships with stakeholders, influencers, and team members.
- Creative thinker with a data-driven approach to decision-making.
Key Performance Indicators:
- Customer Acquisition Cost
- Customer Lifetime Value
- Return on Investment
- Lead Generation and Conversion Rates
- Brand Awareness
- Website Traffic and Engagement
- Social Media Growth
- Engagement Rate
- Email Marketing Performance
- Market Share
- Total Market Sales
- Campaign Effectiveness
- Net Promoter Score (NPS)
- Content Performance
What We Offer:
- Competitive salary.
- Opportunities to work in a vibrant and upscale location in Soho, NYC.
- A collaborative team environment with a focus on wellness and innovation.
- Complimentary spa services.
How to Apply: If you are passionate about luxury marketing and want to make a significant impact at Spencer's, please send your resume, cover letter, portfolio, and case studies of past campaigns.
We look forward to learning how your expertise and creativity can contribute to the growth and success of our brand!
Job Type: Full-time
Pay: $80,000.00 - $140,000.00 per year
Benefits: Paid time off
Schedule: Monday to Friday
Experience:
- Marketing: 5 years (Required)
- Leadership: 3 years (Required)
Ability to Commute: New York, NY 10013 (Preferred)
Ability to Relocate: New York, NY 10013: Relocate before starting work (Required)
Work Location: In person
