Our client, a renowned skincare brand with over 30 years of delivering exceptional results, has built a high-performing leadership team that has driven year-over-year success since 2020. They are dedicated to empowering aesthetic professionals with cutting-edge products, education, and solutions to help them grow their businesses. To support their continued growth, they are looking to hire a Vice President of Marketing, whose focus will be elevating the brand and diversifying their client base by engaging dermatology professionals.

The VP of Marketing will lead a dynamic marketing team and align key growth objectives to support channel diversification, digital expansion, and product innovation. This role offers a unique opportunity to help drive the next phase of growth while contributing to a "culture of excellence," where employees feel their contributions are meaningful and valued.

Job Description

Develop a comprehensive marketing strategy to expand the portfolio for Dermatologists and Plastic surgeons, through targeted digital campaigns, doctor-focused programs, and brand affiliations with the goal to increase this channel by 20% in 2 years.
Execute integrated marketing and communication programs to promote their unique professional programs, leveraging our education and training model to increase brand awareness.
Provide mentorship to the marketing team, identifying skill-set gaps, and working 1/1 to elevate the Marketing team to evolve their professional experience.
Build out go-to-market strategies, promotional opportunities, key campaigns, influencer & digital marketing event to expand brand awareness.
Take a 360-degree approach to campaigns, ensuring consistency and effectiveness across all channels, conduct a post analysis on impact to monitor ROI.
Collaborate with the Sales team to support tradeshow events, marketing collateral, and booth design to elevate the brand presence.
Develop an annual marketing calendar with the President to strategically plan brand building opportunities, channel expansion, global expansion and key product launches.
Lead creative direction to ensure brand guidelines, messaging, trademarks, logos and publications are consistent across all touchpoints.
Partner with the President on the annual marketing budget, allocation of funds and ROI analysis to measure performance when applicable.
Manage their Rewards loyalty program and strengthen direct-to-account brand connections to impact sales.
Partner with Education on social and digital content strategy, defining communication pillars to increase engagement and conversion opportunities.
Partner with the President on the EU expansion and develop the strategy, assets and toolkit to support the global distributors.
Work injunction with the President for new product development concepts through competitive analysis, features and benefits and develop the launch strategy.
Partner with the Executive team to align company growth plans and promote year-over-year growth.

Qualifications

Bachelor’s degree in business, marketing, advertising administration, communications, or a related field.
Minimum of 10 years of professional skincare experience.
Expertise in both B2B and B2C marketing.
Highly analytical skills, with a proven ability to identify opportunities for growth.
Highly collaborative nature, with a track record of building strong relationships.
Demonstrated proficiency in creating marketing collateral, developing marketing communications, and executing successful marketing campaigns.
Expert in Brand Marketing that leverages insights from consumer trends, social activities, competitive landscape, and distribution channels to expand marketing opportunities.

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