We are looking for a Sr. Director of Integrated Marketing to lead influencer, social and campaign strategy for the brand. This role reports into the Chief Commercial Officer and will manage a small team.

Responsibilities

Own marketing vision and strategy that will drive topline growth and company KPIs
Lead and deliver 360 marketing: owning integrated marketing calendar activities inclusive of product launches, brand activations, commercial moments and retailer support partnering with commercial, product and creative teams
Develop annual brand marketing budgets
Develop and support brand media strategy, optimizing budget spend and performance
Partner with Creative and cross-functional partners for digital assets, media content, social content, collateral, event visuals, and retailer needs
Identify and size white space product and commercial marketing opportunities, driven by opportunity size, Brand differentiating opportunity and consumer insights (desk research, building surveys) to drive the business, while delivering a strong ROI.
Create materials for internal and external meetings with stakeholders to present marketing programs (i.e., 360 activation plans, market meetings).
Lead, mentor and develop brand marketing team
Lead influencer marketing strategy, both paid & organic
Lead organic social media strategy, and support execution and planning
Brief in compelling product messaging & educational content to support product marketing efforts

Required Experience

Degree in Business Administration, Marketing, or in a related field, or equivalent experience
8+ years of brand marketing experience in beauty, particularly color cosmetics
Experience in brand marketing for omnichannel brands

Preferred Experience

Strong product marketing background and omni-channel go-to-market experience with ULTA brands.
Experience working with small, growing startup brands, with an understanding of how to execute in a fast, iterative, scrappy way
Experience leading a small team or in a project role working across multiple departments, vendors and been involved with field sales team education

WYN BEAUTY by Serena Williams jobs

Sr Director, Integrated Marketing