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The Vice President for Marketing and Communications is a member of senior leadership with oversight of the marketing and communications team and marketing programs for Berkeley Medical Center (BMC), Jefferson Medical Center (JMC), and their affiliated clinics and medical practices. Key areas of oversight include: local brand leadership and stewardship; the development of strategic marketing campaigns in support of service line growth; strategic sponsorships; external relations with both the local news media and the general public; market analyses; and all internal and external communications in support of routine operations as well as emergency or crisis events. In addition to providing executive leadership for marketing and communication initiatives, this position will lead the WVU Hospitals-East Foundation. The responsibilities of that role include overseeing and developing the Foundation’s staff and planning, designing and implementing programs to meet capital expenditures and ongoing non reimbursed hospital expenditures.

MINIMUM QUALIFICATIONS:

EDUCATION, CERTIFICATION, AND/OR LICENSURE:

Bachelor’s degree in Marketing, Communications, Business or related field.

EXPERIENCE:

Eight (8) years of progressive experience in marketing, public relations, communications, external affairs, philanthropy.

PREFERRED QUALIFICATIONS:

EDUCATION, CERTIFICATION, AND/OR LICENSURE:

Master’s degree in Marketing, Communications, Business or related field.

EXPERIENCE:

Five (5) years of marketing, communications, and/or development leadership experience.

CORE DUTIES AND RESPONSIBILITIES: The statements described here are intended to describe the general nature of work being performed by people assigned to this position. They are not intended to be constructed as an all-inclusive list of all responsibilities and duties. Other duties may be assigned.

Develops and oversees operational budget for marketing and development programs and staff. Ensures that department operates within budget.
Develops and implements marketing, communication and development strategies for the region including appropriate media distribution and techniques for all advertising, public, and news media.
Develops and coordinates market research and ensures effective brand management in collaboration with the Health System marketing function and Chief Marketing & Communications Officer.
Interfaces with Board members and community and business leadership regarding community relations and development of the hospitals in support of the mission and strategic plan.
Develops and implements fund-raising initiatives, events, and campaigns, in coordination with the Board of Directors of the Foundation.
Conducts ongoing analysis and evaluation of all marketing and development programs designed to support the region’s mission, strategic plan, and growth priorities.
Leads all marketing and development projects.
Collaborates with regional and enterprise leadership to identify and implement programs/projects for the advancement of the region’s mission.
Manages and supervises the Marketing, Communications, and Development team members and consultant relationships for the region.
Serves on and supports various internal and external committees and boards.
Monitors, evaluates, and communicates trends in health care marketing and development to support responsive actions on behalf of the hospitals and Foundation, particularly with regard to legislative issues and involvement in grassroots political action activities.
Represent the hospitals, and be prepared to function as spokesperson, for all marketing and fundraising functions, press conferences, and civic organizational presentations.

PHYSICAL REQUIREMENTS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Ability to operate basic office equipment.
May require prolonged standing, walking, and typing; frequent bending, stooping, reaching, and stretching.
Requires hand-eye coordination and manual dexterity and the ability to distinguish letters, numbers and symbols.
Must meet Department of Labor’s Medium duty standard.

WORKING ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Majority of work performed in an office setting but includes frequent external communications and offsite activity.
Subject to irregular hours.
Potential for high stress in dealing with difficult situations and/or individuals.
Frequent ravel is required within the region with some travel outside of the region.

SKILLS AND ABILITIES:

Possess a high degree of skill in human relations with the ability to deal constructively with medical staff, administration, other departments, employees, the public, and stakeholders.
Requires the ability to maintain confidentiality of sensitive information.
Problem-solving skills with the ability to recognize and define a problem and recommend and implement solutions.
Energetic, outgoing, and positive personality.
Perform needs assessment/analysis and implement programs.
Expert written communication skills.
Possess excellent interpersonal, relationship development, and communication skills.
React calmly and effectively in stressful situations.
Represent the hospital’s interests at all times.

Additional Job Description:

Scheduled Weekly Hours:

40

Exempt/Non-Exempt:

Shift:

United States of America (Exempt)

Company:

BMC Berkeley Medical Center

Cost Center:

500 UH Administration

Address:

2500 Hospital Drive

Martinsburg

West Virginia

WVU Medicine is proud to be an Equal Opportunity employer. We value diversity among our workforce and invite applications from all qualified applicants regardless of race, ethnicity, culture, gender, sexual orientation, sexual identity, gender identity and expression, socioeconomic status, language, national origin, religious affiliation, spiritual practice, age, mental and physical ability/disability or Veteran status.

WVU Medicine Berkeley and Jefferson Medical Centers jobs

VP. Marketing and Communications